Digital marketing courses: social posts, video, AI search and campaigns
Market a small business with the tools marketers use every day: a brand voice the AI keeps, a week of social posts scheduled in one sitting, short clips and captions from one video, landing pages, and checking whether ChatGPT and Google recommend you.
Every module is a hands-on practice that checks your work, then a checklist to do it for real. Google Analytics 4 Basics shows where your website visitors come from and what they read, on real GA4 screens.
ChatGPT1 course
AI for Marketing Teams
On-brand content in less time, then automations that turn posts and comments into leads.
- Keep Each Client's Work Together and Stop Re-explaining
- Your Brand Voice in One Place
- Give Examples: Few-Shot Prompts
The 32 modules
- Start Here: How Stepthrough WorksStepthrough · Beginner · ~2 min
- ChatGPT Projects vs Chats: Keep Each Client's Work Together and Stop Re-explainingChatGPT · Beginner · ~8 min
- ChatGPT Projects: Your Brand Voice in One PlaceChatGPT · Beginner · ~9 min
- Give Examples: Few-Shot PromptsChatGPT · Beginner · ~6 min
- Break Big Jobs into Steps: Prompt ChainingChatGPT · Beginner · ~7 min
- Make Images with ChatGPT for Your BusinessChatGPT · Beginner · ~7 min
- VisualGPT: product photos, listing images and ads from one phone photoVisualGPT · Beginner · ~8 min
- Plan a Week of Social Posts in One Sitting using SocialBeeSocialBee · Beginner · ~12 min
- Turn a Raw Client Video into a Captioned LinkedIn Clip using CaptionsCaptions · Beginner · ~8 min
- Opus Clip: Turn One Video into Ranked Social ClipsOpus Clip · Beginner · ~10 min
- Auphonic: Make a Recorded Webinar Sound Professional in 5 MinutesAuphonic · Beginner · ~7 min
- Turn Instagram Comments into Booked Consultations using ManychatManychat · Beginner · ~18 min
- Get Your Business Recommended by ChatGPTChatGPT · Intermediate · ~10 min
- Olum: See If ChatGPT and Google AI Recommend Your BusinessOlum · Beginner · ~12 min
- AI Campaign Calendar Agentn8n · Intermediate · ~12 min
- ProLevelMax in n8n: Keep Your Reddit Workflow Alive After the RSS Shutdownn8n · Advanced · ~9 min
- n8n + ProLevelMax: Weekly Review Themes From Trustpilot to Google Sheetsn8n · Intermediate · ~10 min
- Post to Every Channel Daily from One Sheet using n8n + Blotaton8n + Blotato · Advanced · ~14 min
- Custom GPT Ad Copy WriterChatGPT · Beginner · ~8 min
- AI Lead Magnet Signup FormLovable + n8n · Advanced · ~15 min
- Answer "Just a Few More Changes" Without Giving Away the Project using ChatGPTChatGPT · Beginner · ~10 min
- Write a Creative Brief Your Client Signs Off On: Make ChatGPT Ask You Questions FirstChatGPT · Beginner · ~7 min
- Mixo: Launch a Landing Page and Collect Early Sign-upsMixo · Beginner · ~12 min
- Buffer: Write One Post and Schedule It to Every ChannelBuffer · Beginner · ~12 min
- Pikzels: A YouTube Thumbnail and Title for a How-To VideoPikzels · Beginner · ~6 min
- Transgate: Turn a Customer Interview Into Checked Case Study QuotesTransgate · Beginner · ~7 min
- Frase: Turn One Keyword Into a Brief and a Ranking-Ready DraftFrase · Beginner · ~10 min
- Agorapulse: draft a LinkedIn post with AI and schedule itAgorapulse · Beginner · ~5 min
- Frase: Refresh a Stale Law Firm Practice Page With the OptimizerFrase · Beginner · ~10 min
- Manychat: Turn TikTok DMs into Booked CallsManychat · Beginner · ~16 min
- SocialBee: Turn Patient FAQs into an Evergreen TikTok QueueSocialBee · Beginner · ~12 min
- Klap + n8n: Turn a Webinar into a Week of ShortsKlap · Intermediate · ~14 min
Cheat sheet: AI Quick-Start for Marketing Teams: Cheat Sheet · PDF
Words to know: Brand voice AI search Landing page Social carousel
Across several tools1 course
AI Video & Audio for Marketing
Plan, make, clean up and schedule marketing videos and audio every week, without a video team.
- Flova: plan a promo video from a script before you spend a credit
- Turn a Raw Client Video into a Captioned LinkedIn Clip
- Turn One Video into Ranked Social Clips
The 10 modules
- Start Here: How Stepthrough WorksStepthrough · Beginner · ~2 min
- Flova: plan a promo video from a script before you spend a creditFlova · Beginner · ~7 min
- Turn a Raw Client Video into a Captioned LinkedIn Clip using CaptionsCaptions · Beginner · ~8 min
- Opus Clip: Turn One Video into Ranked Social ClipsOpus Clip · Beginner · ~10 min
- Auphonic: Make a Recorded Webinar Sound Professional in 5 MinutesAuphonic · Beginner · ~7 min
- Turn a Product Update into an Explainer Video using RenderforestRenderforest · Beginner · ~9 min
- DomoAI: turn a product photo into a short video for socialDomoAI · Beginner · ~6 min
- Plan a Week of Social Posts in One Sitting using SocialBeeSocialBee · Beginner · ~12 min
- Post to Every Channel Daily from One Sheet using n8n + Blotaton8n + Blotato · Advanced · ~14 min
- PopNow: Cut a Client Testimonial Into a Captioned Clip for FreePopNow · Beginner · ~7 min
Words to know: Auto-captions Brand kit Social carousel
Start the courseNext → Google Analytics 4 Basics: Where Visitors Come From
Google Analytics1 course
Google Analytics 4 Basics: Where Visitors Come From
Read Google Analytics 4 on real GA4 screens: the Reports snapshot, which channel brings your website visitors, your most read pages and which pages lead to form submissions. Read only; no settings change.
The 2 modules
- Google Analytics 4: See Which Channel Brings Your VisitorsGoogle Analytics · Beginner · ~8 min
- Google Analytics 4: Find Your Top Pages and Form SubmissionsGoogle Analytics · Beginner · ~8 min
Cheat sheet: GA4 Cheat Sheet: Traffic Sources, Top Pages, Events · PDF
Words to know: Google Analytics 4 (GA4) Traffic channel (GA4) Key event (GA4)