Google Analytics 4 Basics: Where Visitors Come From
Read Google Analytics 4 on real GA4 screens: the Reports snapshot, which channel brings your website visitors, your most read pages and which pages lead to form submissions. Read only; no settings change.
Google Analytics 4 Basics: Where Visitors Come From is a free, hands-on AI course for owners, marketers and office managers who have GA4 on their website but never open it: 2 short modules (about 16 minutes in all) where you do each step yourself in a safe practice copy of Google Analytics, which checks your work. No coding, no cost, and you can start without signing up.
Who it’s for: Owners, marketers and office managers who have GA4 on their website but never open it. Viewer access to a GA4 property is enough.
Why this course
Most small businesses install Google Analytics and never look at it, so marketing time goes to whatever feels busiest. Three reports answer the questions that matter: how many people came, where they came from and what they read or sent.
Both modules are built on a real GA4 property, so every practice screen is a real GA4 screen; every number on them is blurred because it is a real website.
What you’ll build
- Module 1 · Google Analytics · Beginner · ~8 min
Google Analytics 4: See Which Channel Brings Your Visitors
You post on LinkedIn twice a week, keep your Google Business Profile up to date and send a monthly newsletter. Each takes hours, but you can't say which one actually brings people to your website, so they all get the same time and nothing gets better.
- Module 2 · Google Analytics · Beginner · ~8 min
Google Analytics 4: Find Your Top Pages and Form Submissions
You are about to rewrite your website and want to start with the pages that matter. Which ones do people actually read, and which ones lead to someone sending your contact form? Guessing means rewriting the wrong pages first.
Prerequisites
- For the practice: a web browser. Each module runs in a copy of the real tool’s screens, so you need no account and no sign-up to start module 1.
Time to complete
About 16 minutes of hands-on practice across 2 modules (16 steps in all). Modules take about 8 minutes each, so you can do one in a sitting and come back for the next.
Take it with you
GA4 basics cheat sheet: the settings and words from this course on one printable page. Read it online · Download the PDF
Glossary
Google Analytics 4 (GA4) Traffic channel (GA4) Key event (GA4)
Questions about this course
Is Google Analytics 4 Basics: Where Visitors Come From free?
Yes. All 2 modules of Google Analytics 4 Basics: Where Visitors Come From are free, and you can start module 1 without signing up.
How long does Google Analytics 4 Basics: Where Visitors Come From take?
About 16 minutes of hands-on practice across 2 modules, beginner. Each module takes 8 to 8 minutes, so you can do one at a time.
Which tools will I practice in?
Google Analytics. You practice in a copy of each tool's real screens that checks every step, so nothing touches your real accounts, and no coding is needed.
Who is Google Analytics 4 Basics: Where Visitors Come From for?
Owners, marketers and office managers who have GA4 on their website but never open it. Viewer access to a GA4 property is enough.
Where do I start?
Start with module 1, Google Analytics 4: See Which Channel Brings Your Visitors. The modules are in order, so each one builds on the last.
Is Google Analytics 4 free?
Yes. The standard GA4 is free; the paid Google Analytics 360 is for very large companies.
Can I break anything by following these modules?
No. Both modules only read reports: changing the date range, sorting or switching a table column changes your view, not your settings.
I have no GA4 property. Can I still practise?
Yes. The practice runs on real GA4 screens in your browser, and Google's free demo account (Google Merchandise Store) lets you try the same reports with real numbers.
What do I need before I start Google Analytics 4 Basics: Where Visitors Come From?
Only a web browser for the practice: it runs in a copy of each tool's screens, so you need no account and no sign-up to start module 1.