By industryAI for Marketing Teams
For marketing managers, coordinators and agency teams. It saves time on the content you write every week, the video you never get around to editing, and the comments and form fills that go unanswered. By the end you will have a ChatGPT project that knows your brand voice, a week of scheduled posts, captioned clips from one long video, and automations that turn comments and sign-ups into leads.
What you’ll be able to do: After this course you can give ChatGPT your brand voice once and get on-brand posts, plans, images and ad copy back, then schedule a week of posts across channels. You will also turn one video into captioned clips, check how AI search sees your business, write SEO briefs, and build automations in Manychat, n8n and Lovable that turn comments, DMs and sign-ups into leads.
- Who it’s for
- Marketing managers, coordinators and agency teams.
- Time needed
- About 6 hours of hands-on practice: 36 modules of 2 to 18 minutes each.
- Cost
- Free. No credit card, no trial, and no sign-up needed to start.
- Level
- Beginner to Advanced
- Prerequisites
- None for the practice: a web browser on a desktop or laptop. To repeat the modules in your own tools: a ChatGPT account, an Opus Clip account, an Auphonic account, an Olum account, a Mixo account, a free Buffer account, a Pikzels account, a free Transgate account, a Frase account, a Manychat account, a TikTok account connected and a Klap account.
- Format
- Self-paced and online. Each module runs in a practice copy of the real tool that checks every step, then a checklist walks you through doing it for real.
- Tools you practice in
- ChatGPT, VisualGPT, SocialBee, Captions, Opus Clip, Auphonic, Manychat, Olum, n8n, Blotato, Lovable, Mixo, Buffer, Pikzels, Transgate, Frase, Agorapulse, Klap, Rankite and TryPost.
What you get
- 36 modules: About 6 hours of practice in all, split into short modules you can do one at a time.
- Hands-on: You do every step yourself in a browser practice that checks each step; the tool modules use copies of the real app’s screens. Then a checklist walks you through the same job in the real app.
- Free: Every module is free. No credit card and no trial.
- No account needed to start: The practice runs in your browser with no sign-up. You only need your own account for a tool when you repeat a module for real.
- A certificate per module: Finish a module and get a free certificate of completion for it, by download or email. Finish a whole learning path and you can get a path certificate too. There is no single certificate for the whole course.
The business case
The problem
Marketing teams re-explain the brand to AI every time, get generic drafts back, skip video because editing takes hours, and let comments and form fills go unanswered.
The payoff
On-brand content in less time (posts, images, clips, a marketing plan), then automations that turn posts and comments into leads and help AI search recommend you.
What you’ll build
- Module 2: A ChatGPT project for one client, with the client's rules in Project settings > Instructions. A new chat inside it that follows those rules without being told, and a normal chat that shows you why that matters.
- Module 3: A Project for Brightwater Cleaning, a small made-up company. It has project-only memory, five lines of instructions (who they are, how they sound, which files to use, how to sign off) and two files under Sources: Brightwater price list.pdf and Brightwater brand voice.docx.
- Module 4: Google review replies for Riverbend Bike Shop, a made-up shop run by Marcus. With no examples, a five-star review gets a corporate thank-you signed "The Team". With three of Marcus’s real past replies fenced off between ### lines, the same review gets a three-sentence reply that uses the first name, mentions her wobbly wheel, has no emoji and is signed "– Marcus".
- Module 5: A 30-day marketing plan for Juniper Lane Café, a made-up café between a college and an office park, with slow afternoons, a $300 budget, and Instagram and Facebook pages. First you see the thin one-prompt plan. Then you build it in four steps: three customer types, five offers for one of them, a four-week calendar table, and week 1’s posts.
- Module 6: An Instagram poster for a fall mum sale at Fern & Stone Garden Center, a made-up shop, with its own logo top left: "FALL MUM SALE", a "3 pots for $25" ribbon, the dates and the address.
- Module 10: You upload a video to Opus Clip, tell it which moments to find, pick Karaoke captions and 9:16, and get clips in one click.
- Module 11: You help Maya, marketing manager at Northfield Partners, a made-up consulting firm. She has a client webinar recording with a quiet host, a loud guest and background hiss.
- Module 14: You check learn.ynteractive.com, Stepthrough's own site, in Olum. You read the growth plan, check the AI answer scores for each tracked buyer question, add a question of your own and re-run the check.
- Module 21: A reply to Daniel Okafor, a made-up client of Copperfield Creative, who wants a third round of changes to three fall emails, a launch on Thursday instead of Monday, and a landing page, and assumes all of it is covered.
- Module 22: A creative brief from Northgate Creative, a made-up agency, for its client Tidewell Coffee Roasters (also made up): 300 new coffee subscriptions between March 2 and April 26, aimed at café regulars who think subscriptions lock you in, with $6,000 of paid social, a loyalty email and café table cards, one offer (first bag free), the line every piece must carry, and the sign-off and due dates.
- Module 23: You help Nora Okafor, who runs Lakeshore Ledger, a made-up bookkeeping firm that wants to test a monthly Cash-Flow Check-in service.
- Module 24: You help Dana Whitaker, office manager at Brookfield HR Partners, a made-up HR consulting firm that posts to a LinkedIn Page and a Facebook Page.
- Module 25: For a made-up 10-person accounting firm, you get a title and thumbnail for a how-to video that shows clients how to upload receipts and tax documents to the secure portal instead of emailing them.
- Module 26: You work in marketing at a made-up software company and just finished a customer interview. You transcribe the recording, name the speakers and fix what the AI got wrong.
- Module 27: You run marketing at a small online training company. You turn the search AI training for employees into a researched brief, fix the brief before Frase writes, then read the SEO, GEO and EEAT scores and fix what they miss.
- Module 29: You run marketing at a regional law firm. You paste the old estate planning page into Frase, set the keyword, reject a claim the firm cannot back, turn plain text into headings, add a client FAQ answer, and fix what a partner would flag before anything is published.
- Module 30: You help Priya Shah at Clearpath Career Coaching, a made-up two-person practice. A DM with the word book, booking, consult or price gets an offer of a free resume review and the booking link, then a question for the email. A valid email tags the lead resume-review-lead and marks the chat Open in Manychat's Inbox.
- Module 32: You are Dana, a made-up marketing manager at a benefits brokerage. You clip a recording in Klap, read the virality scores, fix a caption it misheard, export the clip, and plan five posts for Monday to Friday.
- Module 33: You are the marketing coordinator at a made-up 9-person employment law firm. You score its AI visibility (40 out of 100), build a robots.txt block that keeps five AI training crawlers out but lets ChatGPT search, Perplexity and Claude read the site, and write an llms.txt file for its key pages.
- Module 35: You are the marketing manager at a made-up 30-person company that sells invoicing software to marketing agencies. You score its pricing page (30 out of 100), draft the questions buyers ask, rewrite the page until it scores 100, build FAQPage and SoftwareApplication schema, and check both blocks before they go live.
- Module 36: You are the office manager at a made-up 8-person independent agency with 4.3 stars from 46 reviews. You work out that reaching 4.6 takes 35 perfect reviews or 69 at a realistic 4.8 average, make a direct review link, write a same-day review request that asks every client the same way, and turn a 3-star reply into one that apologizes and offers a real next step.
- Module 1 · Stepthrough · Beginner · ~2 min
Start Here: How Stepthrough Works
You’ll be able to: Know how every module works: watch a step, do it yourself in the practice copy, and press Do it for me if you get stuck.
- Module 2 · ChatGPT · Beginner · ~8 min
ChatGPT Projects vs Chats: Keep Each Client's Work Together and Stop Re-explaining
You’ll be able to: Know when to use a ChatGPT project and when a normal chat is enough, so each client's rules are followed without re-explaining.
- Module 3 · ChatGPT · Beginner · ~9 min
ChatGPT Projects: Your Brand Voice in One Place
You’ll be able to: Set up a ChatGPT project with your brand voice, price list and style guide, so every new chat already knows your business.
- Module 4 · ChatGPT · Beginner · ~6 min
Give Examples: Few-Shot Prompts
You’ll be able to: Get review replies that sound like you by giving ChatGPT three of your real past replies as examples.
- Module 5 · ChatGPT · Beginner · ~7 min
Break Big Jobs into Steps: Prompt Chaining
You’ll be able to: Build a 30-day marketing plan in four small prompts: customer types, offers, a calendar table and the posts.
- Module 6 · ChatGPT · Beginner · ~7 min
Make Images with ChatGPT for Your Business
You’ll be able to: Make a sale poster with your logo in ChatGPT Images, fix wrong text, make a Story version and get a caption.
- Module 7 · VisualGPT · Beginner · ~8 min
VisualGPT: product photos, listing images and ads from one phone photo
You’ll be able to: Turn one phone photo into a product shot, a listing image set and three launch ads in VisualGPT, checking every claim.
- Module 8 · SocialBee · Beginner · ~12 min
Plan a Week of Social Posts in One Sitting using SocialBee
You’ll be able to: Plan a week of social posts with SocialBee's AI Copilot, sorted into categories and held as drafts until you read them.
- Module 9 · Captions · Beginner · ~8 min
Turn a Raw Client Video into a Captioned LinkedIn Clip using Captions
You’ll be able to: Turn a raw talking-head video into a captioned, square LinkedIn clip in Captions, with the pauses cut and names fixed.
- Module 10 · Opus Clip · Beginner · ~10 min
Opus Clip: Turn One Video into Ranked Social Clips
You’ll be able to: Turn one long video into ranked, captioned vertical clips in Opus Clip, then check each one before it posts.
- Module 11 · Auphonic · Beginner · ~7 min
Auphonic: Make a Recorded Webinar Sound Professional in 5 Minutes
You’ll be able to: Even out the volume and remove the hiss in a webinar recording with one Auphonic run.
- Module 12 · Manychat · Beginner · ~18 min
Turn Instagram Comments into Booked Consultations using Manychat
You’ll be able to: Build a Manychat automation that answers a comment keyword with a booking link and tags the person for follow-up.
- Module 13 · ChatGPT · Intermediate · ~10 min
Get Your Business Recommended by ChatGPT
You’ll be able to: See who ChatGPT recommends in your area and which pages it trusts, then write FAQ and Business Profile copy that answers real questions.
- Module 14 · Olum · Beginner · ~12 min
Olum: See If ChatGPT and Google AI Recommend Your Business
You’ll be able to: Check in Olum which buyer questions ChatGPT, Claude and Google AI answer without you, and find the gaps.
- Module 15 · n8n · Intermediate · ~12 min
AI Campaign Calendar Agent
You’ll be able to: Build an n8n AI agent that turns one campaign theme into a two-week email and content calendar in Google Sheets.
- Module 16 · n8n · Advanced · ~9 min
ProLevelMax in n8n: Keep Your Reddit Workflow Alive After the RSS Shutdown
You’ll be able to: Replace a Reddit RSS step in n8n with one ProLevelMax HTTP Request, then have AI sum up what people are asking.
- Module 17 · n8n · Intermediate · ~10 min
n8n + ProLevelMax: Weekly Review Themes From Trustpilot to Google Sheets
You’ll be able to: Get one row a week in Google Sheets with the top complaints and praise from a company's newest Trustpilot reviews.
- Module 18 · n8n + Blotato · Advanced · ~14 min
Post to Every Channel Daily from One Sheet using n8n + Blotato
You’ll be able to: Plan a week of posts in one Google Sheet and have n8n write a caption per platform and post it through Blotato every morning.
- Module 19 · ChatGPT · Beginner · ~8 min
Custom GPT Ad Copy Writer
You’ll be able to: Build a Custom GPT that writes on-brand search and social ad variations inside character limits.
- Module 20 · Lovable + n8n · Advanced · ~15 min
AI Lead Magnet Signup Form
You’ll be able to: Build a free-guide signup form in Lovable that n8n tags by interest, saves to Google Sheets and answers with a welcome email.
- Module 21 · ChatGPT · Beginner · ~10 min
Answer "Just a Few More Changes" Without Giving Away the Project using ChatGPT
You’ll be able to: Answer a client who wants more rounds, an earlier launch and a free page, without giving away the project.
- Module 22 · ChatGPT · Beginner · ~7 min
Write a Creative Brief Your Client Signs Off On: Make ChatGPT Ask You Questions First
You’ll be able to: Get a creative brief your client signs off on by having ChatGPT ask for the real goal, audience and budget first.
- Module 23 · Mixo · Beginner · ~12 min
Mixo: Launch a Landing Page and Collect Early Sign-ups
You’ll be able to: Test a new offer with a free Mixo landing page and a list of the people who signed up for it.
- Module 24 · Buffer · Beginner · ~12 min
Buffer: Write One Post and Schedule It to Every Channel
You’ll be able to: Write one post in Buffer, fit it to each network and schedule the week on the free plan.
- Module 25 · Pikzels · Beginner · ~6 min
Pikzels: A YouTube Thumbnail and Title for a How-To Video
You’ll be able to: Pick a YouTube title and a scored thumbnail in Pikzels for a how-to video, and fix its weak spots.
- Module 26 · Transgate · Beginner · ~7 min
Transgate: Turn a Customer Interview Into Checked Case Study Quotes
You’ll be able to: Transcribe a customer interview in Transgate, fix misheard names, and pull exact quotes for a case study.
- Module 27 · Frase · Beginner · ~10 min
Frase: Turn One Keyword Into a Brief and a Ranking-Ready Draft
You’ll be able to: Turn one keyword into a researched brief and a draft in Frase, then fix what the SEO, GEO and EEAT scores miss.
- Module 28 · Agorapulse · Beginner · ~5 min
Agorapulse: draft a LinkedIn post with AI and schedule it
You’ll be able to: Draft a LinkedIn post with Agorapulse's AI Writing Assistant, check the facts and schedule it.
- Module 29 · Frase · Beginner · ~10 min
Frase: Refresh a Stale Law Firm Practice Page With the Optimizer
You’ll be able to: Refresh a stale service page with the Frase optimizer: better headings, a client FAQ and no claims the firm can't back.
- Module 30 · Manychat · Beginner · ~16 min
Manychat: Turn TikTok DMs into Booked Calls
You’ll be able to: Build a Manychat automation that answers TikTok DMs about booking or price with your offer and booking link, and collects the email.
- Module 31 · SocialBee · Beginner · ~12 min
SocialBee: Turn Patient FAQs into an Evergreen TikTok Queue
You’ll be able to: Turn common front-desk questions into an evergreen TikTok queue in SocialBee, held as drafts until they're reviewed.
- Module 32 · Klap · Intermediate · ~14 min
Klap + n8n: Turn a Webinar into a Week of Shorts
You’ll be able to: Turn one webinar into captioned Shorts in Klap, fix a misheard caption and plan five posts for the week.
- Module 33 · Rankite · Beginner · ~7 min
Rankite: Get Your Firm Found by ChatGPT and AI Search
You’ll be able to: Score a firm's AI visibility in Rankite, let AI answer bots read the site while blocking training crawlers, and write an llms.txt file.
- Module 34 · TryPost · Advanced · ~8 min
TryPost: Turn One Blog Post into a Week of Scheduled Social Posts
You’ll be able to: Turn one blog post into five scheduled LinkedIn posts with TryPost and n8n in one run.
- Module 35 · Rankite · Beginner · ~9 min
Rankite: Get Your SaaS FAQ Quoted in Google's AI Overviews
You’ll be able to: Rewrite a pricing page around buyers' questions with Rankite, add FAQ and product schema, and check the code before it goes live.
- Module 36 · Rankite · Beginner · ~8 min
Rankite: Win More Google Reviews for Your Insurance Agency
You’ll be able to: Work out how many Google reviews it takes to reach your target rating with Rankite, then make a one-tap review link, a same-day request and replies to every review.
Prerequisites
- For the practice: a web browser. Each module runs in a copy of the real tool’s screens, so you need no account and no sign-up to start module 1.
- To do it for real: a ChatGPT account, an Opus Clip account, an Auphonic account, an Olum account, a Mixo account, a free Buffer account, a Pikzels account, a free Transgate account, a Frase account, a Manychat account, a TikTok account connected and a Klap account. Each module says which one it uses.
Time to complete
About 6 hours of hands-on practice across 36 modules (968 steps in all). Modules take 2 to 18 minutes each, so you can do one in a sitting and come back for the next.
Questions about this course
Is this AI marketing course free?
Yes. All 36 modules are free, with no credit card and no trial. You can start module 1 without signing up. The practice runs in your browser on copies of the real tools' screens.
Do I need an account or a paid plan for the tools?
Not for the practice: it needs no account. To repeat a module for real you use your own account for that tool, such as ChatGPT, SocialBee, Manychat or n8n. Each module lists what it uses under What you need. You don't need all of them: pick the modules for the tools your team uses.
How long does the course take?
It takes about 6 hours of hands-on practice in all, across 36 modules of 2 to 18 minutes each. It is self-paced, so you can do one module in a sitting and come back for the next. You don't need to do all of it: start with the brand voice project, then pick the modules for your channels.
Do I get a certificate?
Yes, for each module. Finish a module and you can get a free certificate of completion for it, by download or email. Modules that are part of a learning path also lead to a path certificate when you finish the whole path. There is no single certificate for the whole course, and none of them is an accredited qualification.
What should I take after this course?
AI for Sales Teams picks up where the lead automations stop: follow-ups, CRMs and lead agents. n8n for Beginners or AI Automation with Zapier teaches the automation basics behind the posting and lead modules.