Why this matters
B2B buyers now ask Google, ChatGPT and Perplexity what a tool costs and whether it works with the software they already use, and they read the AI answer before they click anything. When your pricing page answers in long paragraphs, the AI Overview quotes a competitor's page instead, and rewriting pages by guesswork wastes a content sprint.
Rankite is an SEO and AI search agency that publishes free, no-sign-up tools. Five of them cover this job end to end: a readiness checker that scores how easy a page is for AI to quote, an FAQ generator for the questions buyers search, two schema generators and a JSON-LD checker.
Practice
Do every step yourself in a practice copy of the real tool. It checks your work, and “Do it for me” finishes any step you get stuck on.
What you’ll build
You are the marketing manager at a made-up 30-person company that sells invoicing software to marketing agencies. You score its pricing page (30 out of 100), draft the questions buyers ask, rewrite the page until it scores 100, build FAQPage and SoftwareApplication schema, and check both blocks before they go live.
The screens are real screenshots of Rankite's free tools, used with no account in November 2026.
What you need
- Nothing to start the practiceThe lesson is a practice copy. The company, its prices and its pages are made up.
- Rankite's free tools, to do it for realThe AI Overview Readiness Checker, FAQ Generator, FAQ Schema Generator, SoftwareApplication Schema Generator and JSON-LD Schema Checker run in your browser with no account.
- Your pricing or FAQ page textCopy the body text from the live page or your draft.
- Someone who can edit the page's HTMLThe JSON-LD goes in the page itself or your CMS's custom code box for that page.
Concepts
AI answers lift sentences, not pages
Rankite's readiness checker scores five structural signals: a short direct opening sentence, a list, a concrete number, question-style lines and a useful length, with a penalty for long sentences. Our first draft had three sentences of about 60 words each and scored 30.
The rewrite opened with the prices in one sentence, listed the plans, and answered each buyer question in two or three short sentences. It scored 90, then 100 after one more real question. The checker itself says the score is a structural heuristic, not a promise of a citation.
Keep the questions, rewrite the answers
The FAQ Generator turns a topic, an audience and a price detail into six questions buyers search, such as how much it costs and whether it is worth it. Type the category people search for, not your brand name.
Some starter answers are filler ("usually pays for itself once it saves a few hours a month"). Replace every vague answer with a real fact: prices, user limits, the tools you connect to and how often they sync.
Schema labels what is already on the page
FAQPage JSON-LD marks each question and answer; SoftwareApplication marks the product, its category and its starting price. Copy the answers word for word from the page, and fill ratings only with real review numbers shown on the page.
Google now shows FAQ rich results only for a small set of government and health sites, as Rankite notes under its generator, but the markup still gives AI answer engines a clean copy of your Q&A.
Do it for real
Now repeat it in your own account. Tick each step as you go.
Quick check
3 questions to check you’ve got it.
1. Your pricing page scores 30. What is the first fix the checker rewards?
- Open with one short, plain sentence that answers the question
- Add more paragraphs about your values
- Add your brand name to every sentence
Show the answer
Open with one short, plain sentence that answers the question. A short direct opening sentence with no question mark is the first signal the checker scores, and the easiest for an AI answer to lift.
2. The FAQ Generator wrote "usually pays for itself once it saves a few hours a month". What do you do?
- Keep the question and answer it with your real numbers
- Publish it as written
- Delete the question
Show the answer
Keep the question and answer it with your real numbers. The question is one buyers ask. The starter answer is generic; Rankite says to edit the drafts into your own voice.
3. The schema checker says Invalid JSON, Unexpected token '<'. What is the likely fix?
- Remove the <script> and </script> lines and check again
- Rebuild the schema from scratch
- Publish it anyway
Show the answer
Remove the <script> and </script> lines and check again. In our run the checker stopped at the script tag. With only the JSON from { to } it found no errors.
Rankite: Win More Google Reviews for Your Insurance Agency
To check whether ChatGPT names your business at all, and which AI bots can read your site, see the first Rankite lesson: an AI visibility score, a robots.txt block and an llms.txt file for a law firm.
Start module 36 →