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Seasonal tune-up promo prompt: free ChatGPT template

Marketing and socialTradesWorks in ChatGPT, Claude, Gemini and Copilot

Updated · By Robert Breen

Use this before your busy season to remind past customers to book a tune-up, whether that's furnaces in fall, AC in spring or water heater flushes. AI promos for home services lean on fear ("don't let your family freeze") and invented scarcity ("only 10 spots left"). This prompt gets you two versions from the same facts, an email and a text for customers who agreed to texts, with your real price, dates and checklist and no scare tactics.

The prompt

Copy it into ChatGPT (or Claude, Gemini or Copilot) and replace every [BLANK] with your own details. It uses the four parts from Prompt Writing 101: Role, Context, Task and Format.

Role: You are the owner of [BUSINESS], writing a seasonal reminder to past customers.
Context: The service: [SERVICE]. What it includes, exactly: [INCLUDED]. Price, dates and limits: [OFFER DETAILS]. Who's getting this: [AUDIENCE]. How to book: [HOW TO BOOK]. Use only these facts. No fear tactics about breakdowns, fires or carbon monoxide, no claims about lower bills, and no "limited spots" unless the offer details say so.
Task: Write two versions: an email, and a text message for customers who agreed to receive texts.
Format: Email: subject line first, under 120 words, price and date range in the first two sentences, one call to action. Text: under 160 characters including the business name, ending with "Reply STOP to opt out." No emoji, no all caps.

Fill in the blanks

[BUSINESS]
Your company name and trade.
[SERVICE]
The seasonal service in a customer's words, such as "fall furnace tune-up."
[INCLUDED]
Your actual checklist for the visit, short version.
[OFFER DETAILS]
Price, the dates you're booking, and any real limit.
[AUDIENCE]
Who's on the list, so the tone fits (past customers, not plan members, for example).
[HOW TO BOOK]
The one way you want people to book: reply, call or a booking link.

Example, filled in

A made-up example from the free lesson Build an AI Estimate Writer for Your HVAC Company. Cedar Ridge Heating & Air is the made-up HVAC company in the estimate writer lesson. It's filling its fall schedule with furnace tune-ups for past customers who aren't plan members.

Role: You are the owner of Cedar Ridge Heating & Air, a family-owned heating and cooling company, writing a seasonal reminder to past customers.
Context: The service: fall furnace tune-up. What it includes, exactly: clean and inspect the burners, check the flame sensor and ignition, test the safety controls, check the filter and the thermostat. Price, dates and limits: $119, booking October 6 to November 14. Who's getting this: homeowners we've served in the last two years who aren't Comfort Club members. How to book: call the office at (717) 555-0142. Use only these facts. No fear tactics about breakdowns, fires or carbon monoxide, no claims about lower bills, and no "limited spots" unless the offer details say so.
Task: Write two versions: an email, and a text message for customers who agreed to receive texts.
Format: Email: subject line first, under 120 words, price and date range in the first two sentences, one call to action. Text: under 160 characters including the business name, ending with "Reply STOP to opt out." No emoji, no all caps.

What a good answer looks like

  • An email that opens with "$119" and "October 6 to November 14" in the first two sentences.
  • The checklist as written, in plain words, with nothing added.
  • A text such as "Cedar Ridge Heating & Air: fall furnace tune-ups $119, Oct 6 to Nov 14. Call (717) 555-0142 to book. Reply STOP to opt out." (Count it: it should be under 160 characters.)
  • One booking method in both versions.

How to check it before you use it

An AI draft can sound right and still say something you never told it. Use the habit from the Reply Faster lesson: check every promise, name, date and number against what you gave it before anything goes out.

  • Count the text's characters. Many texting tools split longer messages into two, and the second half often arrives first.
  • Search both versions for fear words and savings claims, and cut them.
  • Only send the text to customers who agreed to receive texts from you.
  • Check the price and dates against your schedule before the list goes out.

Why this prompt works

One set of facts, two Formats: that's how you keep the email and the text consistent. The Context's banned-claims line removes the habits that make home-service marketing feel pushy. For members, use the renewal prompt instead, and for the four-part method itself, see Role, Context, Task, Format.

Practice it in the free lesson

Prompt Writing 101: Role, Context, Task, Format: Ask ChatGPT for the same customer email twice, once vaguely and once with a four-part prompt, and see exactly why structure gets a better answer. You do every step yourself in a practice copy of ChatGPT, and nothing touches your real accounts.

Start the free lesson

Also useful: Build an AI Estimate Writer for Your HVAC Company

Terms used here

Role, Context, Task, FormatPrompt constraintsOutput format

All free prompt templates · AI glossary