New service announcement email prompt: free ChatGPT template
Updated · By Robert Breen
Use this when you add a service, a package or a seasonal offer and want to tell the customers you already have. A one-line request ("write an email about our new service") makes the AI guess your business, price and dates, so you get a generic email full of blanks. This prompt gives it those facts up front and asks for one short email with one clear next step.
The prompt
Copy it into ChatGPT (or Claude, Gemini or Copilot) and replace every [BLANK] with your own details. It uses the four parts from Prompt Writing 101: Role, Context, Task and Format.
Role: You are the owner of [BUSINESS], writing to your own customers in a friendly, plain voice. Context: Our customers are [CUSTOMERS]. We're launching [SERVICE]. Details: [DETAILS]. Only use the facts in this message; don't invent prices, dates or guarantees. Task: Write a short email announcing it, with one clear call to action: [CALL TO ACTION]. Format: Under 120 words, friendly and plain, no emoji, no hashtags. Put the subject line first, then the email. End with my name and business name.
Fill in the blanks
[BUSINESS]- Your business name and what you do, plus where if it matters ("a family-run lawn company in Harrisburg, PA").
[CUSTOMERS]- Who will read it and what they already buy from you. This is what makes the email sound like it's for them.
[SERVICE]- The new service in a few words, the way a customer would say it.
[DETAILS]- Everything the AI can't guess: price, dates or season, what's included, any limits. These are the only facts the email may use.
[CALL TO ACTION]- The one thing you want readers to do next, such as "reply to book a date" or "call the office."
Example, filled in
A made-up example from the free lesson Prompt Writing 101: Role, Context, Task, Format. Summit Lawn Care is the made-up lawn company in Prompt Writing 101. It is adding fall aeration for customers who already get weekly mowing.
Role: You are the owner of Summit Lawn Care, a small family-run lawn company in Harrisburg, PA, writing to your own customers in a friendly, plain voice. Context: Our customers are Harrisburg homeowners who already get weekly mowing from us. We're launching core aeration and overseeding. Details: $149 for most yards, done between September 29 and October 17. Only use the facts in this message; don't invent prices, dates or guarantees. Task: Write a short email announcing it, with one clear call to action: reply to this email to book a date. Format: Under 120 words, friendly and plain, no emoji, no hashtags. Put the subject line first, then the email. End with my name and business name.
What a good answer looks like
- A specific subject line that names the service, not "Exciting news!"
- Your real business name, price and dates, with no [Your Company Name] blanks left for you to fill.
- One call to action, stated once near the end, matching the one you asked for.
- Under the word limit and in your voice: no emoji, no "we're thrilled to announce."
How to check it before you use it
An AI draft can sound right and still say something you never told it. Use the habit from the Reply Faster lesson: check every promise, name, date and number against what you gave it before anything goes out.
- Check every promise: each price, date and claim should match something in your Details. Delete anything it added on its own, like "satisfaction guaranteed" or "limited spots."
- Watch the price wording. "$149 for most yards" is not "$149 for every yard"; if the draft drops "most," put it back.
- Read the call to action as a customer and count the asks. If it also says "visit our website" and "follow us," cut those so the one action stands out.
- Send it to yourself first and read it on your phone, where most people will.
Why this prompt works
Each part removes a guess. The Role sets the voice, the Context supplies the facts it can't know, the Task names the single result you want, and the Format rules out the emoji and padding before they appear. That's the whole idea of Role, Context, Task, Format, and it's the template you save in the Prompt Writing 101 lesson.
Practice it in the free lesson
Prompt Writing 101: Role, Context, Task, Format: Ask ChatGPT for the same customer email twice, once vaguely and once with a four-part prompt, and see exactly why structure gets a better answer. You do every step yourself in a practice copy of ChatGPT, and nothing touches your real accounts.
Also useful: Build a Custom GPT Social Media Assistant
Terms used here
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Frequently asked questions
- Can I use this prompt in Claude, Gemini or Copilot?
- Yes. It is plain text with the four parts every assistant understands. Paste it into any of them and fill in the brackets.