Are these Google Analytics tutorials free?

Yes. All 2 live Google Analytics lessons here are free, and you can start without signing up. Each one is a real project you build step by step in a practice copy of Google Analytics that checks your work.

Where should a beginner start with Google Analytics?

Start with Google Analytics 4: See Which Channel Brings Your Visitors for Marketing, about 8 minutes. Every step shows you where to click, and "Do it for me" finishes any step you get stuck on.

Do I need my own Google Analytics account to practice?

No. The lessons run in a practice copy of Google Analytics in your browser, so nothing touches your real accounts. To build the same workflow for real afterwards you need your own Google Analytics account; check Google Analytics's current pricing first.

Free Google Analytics tutorials for small business

Updated October 24, 2026

Google Analytics. These 2 free modules teach it by building real projects, not by reading about features: Google Analytics 4: See Which Channel Brings Your Visitors for Marketing and Google Analytics 4: Find Your Top Pages and Form Submissions for Marketing.

The Google Analytics modules cover Marketing. Every module runs in a practice copy of Google Analytics, so you can learn it without an account, then set it up for real.

2 modules

Google Analytics 4 Home page with the Reports icon in the left bar; all figures blurred

Google Analytics 4: See Which Channel Brings Your Visitors for Marketing

A beginner GA4 walkthrough on real screens: read the Reports snapshot, then the Traffic acquisition report, to see whether search, social, email or referrals bring your…

Free · Live ~8 min Beginner

GA4 Reports menu with Engagement expanded: Overview, Events, Pages and screens

Google Analytics 4: Find Your Top Pages and Form Submissions for Marketing

A beginner GA4 walkthrough on real screens: find the pages people read most, see which pages bring contact form submissions, and read the Events report over 90 days…

Free · Live ~8 min Beginner

What you do in each module

Google Analytics 4: See Which Channel Brings Your Visitors for Marketing (about 8 minutes, 8 steps, beginner). You work through: Read the snapshot, Which channel brings visitors and Down to the exact source.
Google Analytics 4: Find Your Top Pages and Form Submissions for Marketing (about 8 minutes, 8 steps, beginner). You work through: Your top pages, Which pages bring enquiries and What visitors do.

Common questions

How long will this take?

The 2 modules take about 16 minutes in total, and you can do them in separate sittings.

Do I need experience first?

No. These modules are beginner level, and each step tells you exactly where to click.

Do I need a Google Analytics account to start?

No. The practice runs in a copy of Google Analytics inside your browser, and nothing touches your real accounts. When you are ready, you repeat the steps in your own account.

Is it free?

Yes. All 2 modules are free.

Where should I start?

Start with Google Analytics 4: See Which Channel Brings Your Visitors for Marketing, then continue with Google Analytics 4: Find Your Top Pages and Form Submissions for Marketing.

Frequently asked questions

Are these Google Analytics tutorials free?: Yes. All 2 live Google Analytics lessons here are free, and you can start without signing up. Each one is a real project you build step by step in a practice copy of Google Analytics that checks your work.
Where should a beginner start with Google Analytics?: Start with Google Analytics 4: See Which Channel Brings Your Visitors for Marketing, about 8 minutes. Every step shows you where to click, and "Do it for me" finishes any step you get stuck on.
Do I need my own Google Analytics account to practice?: No. The lessons run in a practice copy of Google Analytics in your browser, so nothing touches your real accounts. To build the same workflow for real afterwards you need your own Google Analytics account; check Google Analytics's current pricing first.

AI for Marketing (2)

All free tutorials

How every module works

Each step is shown on the left, with a cursor pointing to exactly where to click. You do the same thing on the right, in a practice copy of the real tool. Get it right and it moves on. Nothing touches your real accounts until you're ready to build it for real.

Start learning free