Website service page copy prompt: free ChatGPT template
Updated · By Robert Breen
Use this when your website lists services in one line each and you want a real page for one of them, such as drain cleaning, a sewer camera inspection or a panel upgrade. A clear page answers the questions people would otherwise call about and helps the right customers find you in search. AI writes this kind of copy fast, but it fills gaps with generic claims ("industry-leading technology," "certified experts") and borrowed prices. This prompt builds the page only from your facts.
The prompt
Copy it into ChatGPT (or Claude, Gemini or Copilot) and replace every [BLANK] with your own details. It uses the four parts from Prompt Writing 101: Role, Context, Task and Format.
Role: You write website copy for [BUSINESS]. You write plainly for homeowners, not for other plumbers or marketers. Context: The service: [SERVICE]. When customers usually need it: [SIGNS]. What happens on the visit and what they get afterward: [PROCESS]. Price, only if published: [PRICE]. Where we work and how to book: [AREA AND BOOKING]. Use only these facts. No claims about certifications, awards, years in business or guarantees unless they're listed here. Task: Write the page: a headline, a two-sentence intro, sections for when you need it, what happens on the visit, what you get and price, then a three-question FAQ and one call to action. Format: Under 450 words. Short paragraphs, each section with a question-style heading. Plain text, headings marked with ##. One call to action, used once at the end.
Fill in the blanks
[BUSINESS]- Your company name and trade.
[SERVICE]- The one service this page is for, named the way customers search for it.
[SIGNS]- The real reasons people call you for it, from your techs or your inbox.
[PROCESS]- What the tech does, how long it usually takes, and what the customer gets at the end (a video, a written report, a quote).
[PRICE]- Your published price and what it includes, or "not published, quoted after a call."
[AREA AND BOOKING]- Your service area and the one way you want people to book, such as your request form.
Example, filled in
A made-up example from the free lesson Build an AI Emergency Request Form for Your Plumbing Company. Blue Maple Plumbing is the made-up plumbing company in the AI Emergency Request Form lesson, where homeowners book through a "Need a Plumber?" form. Its sewer camera inspection details and price here are made up for the example.
Role: You write website copy for Blue Maple Plumbing. You write plainly for homeowners, not for other plumbers or marketers. Context: The service: sewer camera inspection. When customers usually need it: drains that keep clogging after cleaning, gurgling toilets, sewage smells in the basement, or buying an older home. What happens on the visit and what they get afterward: a plumber runs a waterproof camera through the main sewer line from a cleanout, shows the homeowner the live picture, and the visit usually takes about an hour. They get the video file and a written summary of what we saw, plus a quote if anything needs fixing. Price, only if published: $225, including the video and written summary. Where we work and how to book: homeowners in our service area book with the "Need a Plumber?" request form on our site. Use only these facts. No claims about certifications, awards, years in business or guarantees unless they're listed here. Task: Write the page: a headline, a two-sentence intro, sections for when you need it, what happens on the visit, what you get and price, then a three-question FAQ and one call to action. Format: Under 450 words. Short paragraphs, each section with a question-style heading. Plain text, headings marked with ##. One call to action, used once at the end.
What a good answer looks like
- A headline people would search, like "Sewer camera inspection: see what's in your main line."
- The four signs from your list, in plain words, under a heading like "When do you need a camera inspection?"
- What they get spelled out: the video, the written summary and a quote only if something needs fixing.
- $225 stated once with what it includes, and one call to action pointing to the request form.
How to check it before you use it
An AI draft can sound right and still say something you never told it. Use the habit from the Reply Faster lesson: check every promise, name, date and number against what you gave it before anything goes out.
- Check every promise and claim against your facts. "Licensed and insured," "same-day service" or "25 years of experience" may be true, but if they weren't in the Context, confirm them before they go live.
- Read the FAQ answers closely; that's where invented details hide, such as "most repairs cost under $1,000."
- Search your own site for an older page on the same service so the two don't contradict each other.
Why this prompt works
Question headings with a short answer up top make the page easy to skim and easy for search tools to quote. Banning unlisted credentials and guarantees matters because website copy is a public promise; it's grounding applied to marketing.
Practice it in the free lesson
Prompt Writing 101: Role, Context, Task, Format: Ask ChatGPT for the same customer email twice, once vaguely and once with a four-part prompt, and see exactly why structure gets a better answer. You do every step yourself in a practice copy of ChatGPT, and nothing touches your real accounts.
Also useful: Build an AI Emergency Request Form for Your Plumbing Company
Terms used here
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