Customer feedback survey questions prompt: free ChatGPT template
Updated · By Robert Breen
Use this when you want honest feedback from customers and need questions they'll actually finish. It writes up to seven questions, most important first, each tied to something you want to learn, plus a short intro. The common mistakes are leading questions ("How much did you love..."), two questions in one, and intros that promise anonymity or rewards you don't offer. The prompt rules out all three.
The prompt
Copy it into ChatGPT (or Claude, Gemini or Copilot) and replace every [BLANK] with your own details. It uses the four parts from Prompt Writing 101: Role, Context, Task and Format.
Role: You write short, neutral customer surveys for [BUSINESS] that people actually finish. Context: Who will answer: [CUSTOMERS]. What we want to learn, in priority order: [WHAT TO LEARN]. How it's sent: [HOW SENT]. Privacy facts: [PRIVACY FACTS]. Describe privacy, time and rewards only as these facts state. Task: Write a survey of no more than 7 questions, most important first. Mix quick rating or multiple-choice questions with one or two open questions. Each question asks about one thing only and doesn't hint at the answer we want. Then write a two-sentence intro. Format: Numbered questions with the answer choices under each, and a short note in parentheses saying which goal each serves. Define every rating scale. Then the intro.
Fill in the blanks
[BUSINESS]- Your business name and what you do.
[CUSTOMERS]- Who gets the survey and how they use you.
[WHAT TO LEARN]- Three or four goals, most important first. If you won't act on an answer, leave the goal out.
[HOW SENT]- Email link, text, a card at the counter. It affects how long the survey can be.
[PRIVACY FACTS]- Whether you can see who answered, who reads the answers, and any reward. Be exact; the intro will repeat it.
Example, filled in
A made-up example from the free lesson Turn a Client Meeting into Action Items and a Follow-Up Email (Accounting Firms). Millbrook Accounting is the made-up firm in the Client Meeting lesson for accounting firms, where client Cedar Lane Landscaping asks whether monthly bookkeeping would beat quarterly. Here the firm asks all its clients.
Role: You write short, neutral customer surveys for Millbrook Accounting, a small accounting firm, that people actually finish. Context: Who will answer: small business owners on our quarterly bookkeeping plan. What we want to learn, in priority order: 1. whether quarterly still fits or monthly would help; 2. how easy it is to upload documents to our portal; 3. whether we respond fast enough; 4. one thing we should change. How it's sent: a link in an email from Maya Brooks. Privacy facts: we can see who answered; only Maya and Tom read the answers; there's no reward. Describe privacy, time and rewards only as these facts state. Task: Write a survey of no more than 7 questions, most important first. Mix quick rating or multiple-choice questions with one or two open questions. Each question asks about one thing only and doesn't hint at the answer we want. Then write a two-sentence intro. Format: Numbered questions with the answer choices under each, and a short note in parentheses saying which goal each serves. Define every rating scale. Then the intro.
What a good answer looks like
- A neutral first question, like "Which bookkeeping schedule would suit your business best?" with quarterly, monthly and not sure as choices.
- Portal and response time asked as separate questions, each with a defined 1 to 5 scale.
- One open question: "What's one thing we should change?"
- An intro that says Maya and Tom will read the answers, and doesn't call the survey anonymous.
How to check it before you use it
An AI draft can sound right and still say something you never told it. Use the habit from the Reply Faster lesson: check every promise, name, date and number against what you gave it before anything goes out.
- Read each question for a built-in answer. "How much has our portal simplified your month?" assumes it has; rewrite it to ask, not tell.
- Split anything with "and" in it. "Fast and accurate" is two questions with one answer.
- Check the intro against your privacy facts. "Anonymous," "takes 2 minutes" or "we'll act on every suggestion" are claims; delete them or time the survey yourself.
- Match every question to a goal note. A question with no goal is one more reason to quit halfway.
Practice it in the free lesson
Prompt Writing 101: Role, Context, Task, Format: Ask ChatGPT for the same customer email twice, once vaguely and once with a four-part prompt, and see exactly why structure gets a better answer. You do every step yourself in a practice copy of ChatGPT, and nothing touches your real accounts.
Also useful: Turn a Client Meeting into Action Items and a Follow-Up Email (Accounting Firms)
Terms used here
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