Report on Your Website Traffic
Updated · By Robert Breen
Put numbers on each funnel stage, then answer "which channel sent the most customers?" from a Google Analytics 4 report.
The lessons, in order
- The Marketing Funnel Explained, With a Worked Example
The marketing funnel with real numbers: awareness, consideration and conversion, how to find the stage that leaks, and the metric for each stage. About 9 minutes.
- Google Analytics 4 for Beginners: Read Your First Report
A beginner GA4 tutorial on Google’s free demo account: open Traffic acquisition, compare channels, read engagement rate and key events, add bounce rate. About 14 minutes.
Start lesson 1: The marketing funnel
Terms you’ll learn
Bounce rateCPA (cost per acquisition)CTR (click-through rate)ImpressionsMarketing funnelOrganic trafficRetargetingSEO (search engine optimization)
Questions this learning path answers
- What is a good click-through rate?: A good CTR depends on the channel: search ads often get 3% to 6%, display and social ads well under 1%. How to judge yours against the…
- Should a small business start with SEO or PPC?: PPC first if you need customers this month; start SEO now if you can wait 3 to 6 months. Most small businesses end up doing both. A plan…