Digital marketing learning paths

Updated October 22, 2026 · By Robert Breen

Short, ordered sets of digital marketing lessons for one job or one goal.

1. Judge a Paid Search Campaign

   Find where your funnel leaks, then decide from CPC, CPA and ROAS whether an ad campaign is worth more budget. 2 lessons, about 20 minutes.

2. Report on Your Website Traffic

   Put numbers on each funnel stage, then answer "which channel sent the most customers?" from a Google Analytics 4 report. 2 lessons, about 23 minutes.

Every digital marketing lesson · The glossary