Free digital marketing lessons
Updated · By Robert Breen
3 free beginner lessons, about 34 minutes in all. Each one starts with a real business problem, works through it with real numbers and ends with a quick quiz.
Digital Marketing for Beginners
◷The Marketing Funnel Explained, With a Worked Example
The marketing funnel with real numbers: awareness, consideration and conversion, how to find the stage that leaks, and the metric for each stage.
Free ~9 min Beginner
◷PPC Metrics Explained: CPC, CTR, CPA and ROAS With ExamplesCore pay-per-click metrics in one worked campaign: CTR, CPC, conversion rate, CPA and ROAS, how they connect, and which lever to pull first.
Free ~11 min Beginner
◷Google Analytics 4 for Beginners: Read Your First ReportA beginner GA4 tutorial on Google’s free demo account: open Traffic acquisition, compare channels, read engagement rate and key events, add bounce rate.
Free ~14 min
Digital marketing courses · The digital marketing glossary · Questions