Digital marketing questions, answered
Updated
Straight answers to the digital marketing questions beginners search for most. Each one starts with the short answer, then the detail, and links to the free lesson where you try it yourself.
- What is a good click-through rate?: A good CTR depends on the channel: search ads often get 3% to 6%, display and social ads well under 1%. How to judge yours against the…
- Should a small business start with SEO or PPC?: PPC first if you need customers this month; start SEO now if you can wait 3 to 6 months. Most small businesses end up doing both. A plan…
- How do you calculate ROAS, and what is a good ROAS?: ROAS is ad revenue divided by ad spend. A good ROAS is any figure above your break-even ROAS, which is 1 divided by your gross margin…
The digital marketing glossary · Free digital marketing lessons · More topics: BI and Tableau, Microsoft 365, Google Workspace