Why this matters
AI images and video are now good enough that viewers cannot tell. That is the business value, and the risk: an unlabeled AI "patient", "customer" or "employee" breaks trust when someone asks if they are real, and fake testimonials are treated as deceptive advertising.
A one-page policy lets a team use tools like Higgsfield freely: disclose realistic AI content, get consent before using anyone's face or voice, and never make content that pretends to be a real person, event or testimonial.
Practice
Do every step yourself in a practice copy of the real tool. It checks your work, and “Do it for me” finishes any step you get stuck on.
What you’ll build
You help Grace Kim write a one-page AI image and video policy, see what Higgsfield's own terms make users responsible for, learn where each platform's AI label lives, and sort four real outputs from this course into OK and not OK.
What you need
- Nothing to start the practiceA practice copy with the real outputs from this course.
- The policy templateOne page: disclose, consent, never, check, keep records, owner.
- Your counselRules differ by country and state and change often. This lesson is not legal advice.
Concepts
Disclose
If a reasonable viewer could think an AI image, video or voice is real, label it: "AI-generated" in the caption, and the platform's own AI setting (Instagram and Facebook AI info, TikTok's AI-generated content toggle, YouTube's altered or synthetic content question). Obvious illustrations, like Penny, do not need it but can carry it.
Consent and likeness
A person's face, body and voice belong to them. Use them only with written consent for that use and their approval of the final, including colleagues. Higgsfield's Terms of Use (checked 29 October 2026) put that on you: you need the consents for any face, name or voice you upload (sections 4.2 and 5.3), you may not impersonate anyone or pass AI output off as human-made (5.2), and you must disclose AI content where the law requires and keep provenance marks (5.5).
Keep confidential material out
The same terms (4.4) and Higgsfield's privacy policy say uploads, prompts and outputs may be used to train its models, unless you are on a separate enterprise agreement. Do not upload client documents, unreleased products or anyone's private photos you would not want used that way.
Never deceive
No fake testimonials, reviews, patients, customers or employees presented as real; no real people (public figures included) shown doing or saying what they did not; no fake events or "before and after"; no upscaled or edited images used as evidence.
Do it for real
Now repeat it in your own account. Tick each step as you go.
Downloads
- AI image and video policy template (.md)One page. Not legal advice.
Quick check
3 questions to check you’ve got it.
1. An AI-generated person is captioned as a real patient with a recovery story. OK to post?
- Yes, if it looks good
- Yes, with a label
- No: it is a fake testimonial
Show the answer
No: it is a fake testimonial. A label does not fix a testimonial from someone who does not exist.
2. You made a headshot of a colleague from her own photo. What else do you need?
- Nothing
- Her written OK and her approval of the final
- A watermark
Show the answer
Her written OK and her approval of the final. Likeness belongs to the person.
3. You post a realistic AI product video. What do you do?
- Nothing
- Say it is AI-generated and switch on the platform's AI label
- Hide it in the comments
Show the answer
Say it is AI-generated and switch on the platform's AI label. Disclose realistic AI content.
You reached the end of AI Video and Images for Business with Higgsfield
That is the whole Higgsfield course. Pick the module closest to this week's work and do it for real.
Pick your next course →