Why this matters
Recruiters fill roles faster where candidates already are: vertical video on Reels, TikTok and Shorts. A freelance designer wants about $400 and five days for an ad set (example numbers), and the deadline is Friday.
Higgsfield makes a 9:16 still from a written brief and animates it. Our real run also showed the most important rule for AI video ads: video models rewrite words. The fix is simple once you know it.
Practice
Do every step yourself in a practice copy of the real tool. It checks your work, and “Do it for me” finishes any step you get stuck on.
What you’ll build
You help Marcus Lee make a 5-second 9:16 hiring ad: an exact still for 2 credits, an animation that added a misspelled line ("Aplly 5 minites"), and the fix: animate a picture without words and add the headline, pay and call to action in an editor. 19 credits including the failed try.
What you need
- Nothing to start the practiceA practice copy with our real outputs. The person is AI-generated.
- A video editor for the wordsCanva, CapCut or the editor you already use.
- A Higgsfield account with credits, to do it for realHiggsfield sells monthly plans with credits; check current plans and what the free tier includes before you rely on it. Every cost in this lesson is what our run cost on 29 October 2026. (Affiliate link: I may earn a commission, at no cost to you.)
Concepts
Write the prompt like a brief
Who is in the picture, where, what light, the exact words in quotes and where each line sits, plus "readable on a phone". Nano Banana Pro wrote our headline and salary line letter-perfect. Pay and benefits must come from the real job order, never from the model.
Video models rewrite words
Kling 3.0 animated our still and added a second line, "Aplly 5 minites", even though the prompt said the text must stay still. Video models redraw every frame, and text drifts, doubles or gets misspelled. Animate a picture with no words; add every word in your editor, where it cannot change.
A reference copies more than you ask
Our "same photo, no text" edit removed the top band but kept the bottom line. When you need a clean picture, start from a fresh prompt with no words at all.
Do it for real
Now repeat it in your own account. Tick each step as you go.
Downloads
- Every prompt in this course (.txt)The exact prompts, settings, credits and what went wrong in each of our runs.
Quick check
3 questions to check you’ve got it.
1. Where should the salary in a hiring ad come from?
- The model's best guess
- The client's real job order
- A competitor's ad
Show the answer
The client's real job order. A wrong salary is a promise you did not make.
2. Our animated ad added "Aplly 5 minites". What is the fix?
- Animate it again and hope
- Animate a picture with no words, then add the words in an editor
- Use a longer prompt
Show the answer
Animate a picture with no words, then add the words in an editor. Video models redraw text every frame; words added in the editor cannot move.
3. The person in the ad is AI-generated. What else must the ad do?
- Nothing
- Say it is AI-generated and never imply a real employee
- Give the person a name
Show the answer
Say it is AI-generated and never imply a real employee. Implying a real employee or recruit who does not exist is misleading.
Higgsfield: Keep One Brand Character Across Every Post
Next, an insurance agency keeps one brand character across every post.
Start module 5 →