Who is Metricool for?

Metricool fits marketers, social media managers, agencies and small business owners, and other office teams with the same job to do.

Metricool has a free plan; paid plans add more usage or features. Plans change often, so check the official pricing page before you commit.

What are some alternatives to Metricool?

Other AI marketing and social media tools include Buffer, SocialBee, Manychat, Olum and Hootsuite.

Metricool: what it does, who it is for and alternatives

Updated October 20, 2026 · By Robert Breen

Plan, schedule and measure social media and ads in one dashboard. Free plan for one brand.

Marketing & socialFree plan

Official site: metricool.com

What Metricool does

In Metricool you connect your social profiles and plan posts on a drag-and-drop calendar that suggests the best times to publish. Comments and messages come into one inbox, and you can track performance and competitors. Reports are built automatically and connect to Data Studio. Google, Facebook and TikTok ads can be managed from the same dashboard.

Who Metricool is for

Marketers
Social media managers
Agencies
Small business owners

Key features

Drag-and-drop planner with best-time-to-post suggestions
Supports Instagram, TikTok, LinkedIn, YouTube, Facebook, Threads and more
One inbox for messages and comments
Automated reports with AI analysis and a Data Studio connection
Google, Facebook and TikTok Ads management
Client approval system and team roles

Privacy and data

Metricool says all data is stored on servers in the European Union, with no international transfers, and the policy is built around GDPR. Passwords are stored encrypted. Source: Metricool’s own page. Before you put client data in, check your company’s AI rules and the plan’s data settings.

Learn Metricool free on Stepthrough

Glossary: Metricool

Alternatives to Metricool

Other AI marketing and social media tools in the directory.

Buffer Free plan Schedule posts to every major social network, with an AI assistant for ideas and rewrites. Simple analytics.
SocialBee Free trial Plan a week of social posts in one sitting with content categories, AI captions and evergreen recycling.
Manychat Free plan Manychat automates Instagram, Facebook and WhatsApp DMs, so comments and messages turn into leads and bookings. It has a free plan. It fits small businesses and creators who get the same questions in direct messages again and again.
Olum Paid Checks which buyer questions ChatGPT, Claude, Perplexity, Bing and Google's AI answers reply to without naming your business, then drafts fixes such as content and FAQ schema for you to approve.
Hootsuite Free trial Social media management for teams: scheduling, inbox, listening and AI-written captions.
Later Free trial Visual social scheduling for Instagram, TikTok and more, with AI captions and link-in-bio pages.

All 40 AI marketing and social media tools

Frequently asked questions

What is Metricool?: Plan, schedule and measure social media and ads in one dashboard. Free plan for one brand. In Metricool you connect your social profiles and plan posts on a drag-and-drop calendar that suggests the best times to publish. Comments and messages come into one inbox, and you can track performance and competitors. Reports are built automatically and connect to Data Studio. Google, Facebook and TikTok ads can be managed from the same dashboard.
Who is Metricool for?: Metricool fits marketers, social media managers, agencies and small business owners, and other office teams with the same job to do.
Is Metricool free?: Metricool has a free plan; paid plans add more usage or features. Plans change often, so check the official pricing page before you commit.
What are some alternatives to Metricool?: Other AI marketing and social media tools include Buffer, SocialBee, Manychat, Olum and Hootsuite.
Is Metricool safe for work data?: Metricool says all data is stored on servers in the European Union, with no international transfers, and the policy is built around GDPR. Passwords are stored encrypted. Check your own company’s rules, and use a business plan with training turned off for client data.

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Checked against Metricool’s official site on October 20, 2026: source 1, source 2. Spotted something out of date? Email rbreen@ynteractive.com. Listings are free; submit your AI tool.

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