AI for Sales Teams · Module 20 of 21

Close CRM: Log a Sales Call and Set a Follow-up So No Deal Goes Cold

Close CRMBeginner~7 min practice14 steps

Why this matters

Most deals do not die on the call. They die in the week after, when the notes sit in a notebook, the promised proposal goes out late and nobody remembers what the prospect said about budget.

In this module you do the two-minute routine after a discovery call in Close CRM: create the lead, log the call with notes (without dialling), set a dated follow-up task and add the deal to the pipeline. Then you check that the follow-up will come back to you on the right day.

What you’ll build

A lead in Close with its contact, a logged call with notes and duration, and a follow-up task with a due date.

An opportunity worth $1,200 a month in the first stage of the Sales Pipeline, and the task waiting in your Inbox.

What you need

  • Nothing to start the practiceThe practice is built from real Close screens and does not touch any account or make a call.
  • A Close account, to do it for realClose offers a 14-day free trial; check close.com for current plans.

Concepts

2 ideas you’ll use in the practice.

Lead, contact, opportunity, task

In Close a lead is a company. Contacts are the people at it, each with their phone and email. An opportunity is a deal with a value, a status (pipeline stage) and a confidence. A task is a dated to-do that lands in your Inbox.

Keeping all four on one lead page means anyone on the team can see what was said, what was promised and what happens next.

Log a call, do not dial it

The Call button starts a real phone call through Close. When the call already happened on another phone or in a meeting, use the arrow next to Call and choose Log a call: you add notes and a duration, and nothing is dialled.

Write the notes for the person who picks the account up next: the need, the timing, the budget and what you promised.

Practice

Do every step yourself in a practice copy of the real tool. It checks your work, and “Do it for me” finishes any step you get stuck on.

Close CRMClose CRM: Log a Sales Call and Set a Follow-up So No Deal Goes Cold14 steps · ~7 min · nothing touches your real accounts

Do it for real

Now repeat it in your own account. Tick each step as you go.

Quick check

3 questions to check you’ve got it.

1. The call already happened on your mobile. How do you record it in Close without dialling?

  • Arrow next to Call > Log a call
  • Click Call
  • Send an SMS
Show the answer

Arrow next to Call > Log a call. Log a call adds the call to the timeline with notes and a duration; Call starts a new phone call.

2. Where does a follow-up task show up on its due date?

  • In your Inbox
  • Only on the lead page
  • In the pipeline board
Show the answer

In your Inbox. Tasks due today appear in the Inbox; future ones wait under Inbox > Future.

3. In Close, what is an opportunity?

  • A deal with a value and a stage
  • A new contact
  • A logged call
Show the answer

A deal with a value and a stage. Opportunities hold the value, status and confidence, and feed the Sales Pipeline.

Up next · Module 21

Lusha: Build a Target Account List and Find the Decision Makers

Start module 21 →