Google Business Profile post prompt: free ChatGPT template
Updated · By Robert Breen
Use this to write an update or offer post for your Google Business Profile, the listing people see when they search for your business or find it on Maps. These posts are short and local, and readers are often deciding who to call. This prompt keeps the post to one topic, names your area and service in plain words, and leaves out the claims and urgency that make a local business sound like an ad.
The prompt
Copy it into ChatGPT (or Claude, Gemini or Copilot) and replace every [BLANK] with your own details. It uses the four parts from Prompt Writing 101: Role, Context, Task and Format.
Role: You are the office manager at [BUSINESS], writing a post for our Google Business Profile. Context: We serve [SERVICE AREA]. This post is about [TOPIC]. Facts to use, and nothing else: [DETAILS]. Don't invent prices, discounts, deadlines, reviews or response times. Task: Write one post that tells a local customer what this is, why it might matter to them now, and what to do next: [ACTION]. Format: Keep it under [LENGTH LIMIT], counting characters. Plain words, no emoji, no hashtags, and no phone number or link in the text. Then suggest one photo from our own work that would fit.
Fill in the blanks
[BUSINESS]- Your business name and trade.
[SERVICE AREA]- The towns or county you serve, the way locals say it.
[TOPIC]- One thing: a seasonal service, an offer, a schedule change, a tip.
[DETAILS]- Price, dates, what's included and any limits. The post may use nothing else.
[ACTION]- The next step, matching the button you'll add to the post, such as "call" or "book online."
[LENGTH LIMIT]- The current maximum from Google's own help pages, or a shorter target of your own. Limits change, so check rather than guess.
Example, filled in
A made-up example from the free lesson Build a Custom GPT Plumbing Quote Writer. Blue Maple Plumbing is the made-up residential plumber in the plumbing quote writer lesson. Before winter, it's promoting water heater flushes.
Role: You are the office manager at Blue Maple Plumbing, a small residential plumbing company, writing a post for our Google Business Profile. Context: We serve homeowners in Lancaster County, PA. This post is about water heater flushes before winter. Facts to use, and nothing else: $129 for a standard tank water heater, takes about an hour, available weekdays through December 18; the tech also checks the relief valve while there. Don't invent prices, discounts, deadlines, reviews or response times. Task: Write one post that tells a local customer what this is, why it might matter to them now, and what to do next: call or book online with the button on this post. Format: Keep it under 600 characters, our own target, counting characters. Plain words, no emoji, no hashtags, and no phone number or link in the text. Then suggest one photo from our own work that would fit.
What a good answer looks like
- One topic, named in the first sentence along with your area.
- Your real price and dates, stated once, with no "limited time."
- A next step that matches the post's button.
- A photo idea from your own jobs, such as a tech at a real water heater, not a stock image.
How to check it before you use it
An AI draft can sound right and still say something you never told it. Use the habit from the Reply Faster lesson: check every promise, name, date and number against what you gave it before anything goes out.
- Check every promise: price, dates and what's included must match your Details. Delete extras like "same-day service" if you didn't list them.
- Count the characters in a counter or in the post editor itself, and trim if needed.
- If you post it as an offer with dates, make those dates match the text exactly.
- Read it as a nearby stranger: would they know what you do, where, and what to do next?
Why this prompt works
Short local posts fail in two ways: they say nothing ("Happy Monday from the team") or they oversell. The Task gives the post one job, and the Details fence in the facts. Leaving the length as a blank you fill from the current help pages keeps the prompt from going stale when limits change.
Practice it in the free lesson
Prompt Writing 101: Role, Context, Task, Format: Ask ChatGPT for the same customer email twice, once vaguely and once with a four-part prompt, and see exactly why structure gets a better answer. You do every step yourself in a practice copy of ChatGPT, and nothing touches your real accounts.
Also useful: Build a Custom GPT Plumbing Quote Writer
Terms used here
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Frequently asked questions
- Can I post the same text on Facebook?
- You can, but people there already follow you, so trim the local wording and speak to them as customers. The social post ideas prompt helps you plan posts for each platform.