▶ Stepthrough Courses All tutorials Blog Glossary Prompts Videos Visual guides Cheat sheets Comparisons Start Learning Free

Campaign results summary prompt: free ChatGPT template

Reports and planningMarketingWorks in ChatGPT, Claude, Gemini and Copilot

Updated · By Robert Breen

Use this a week or two after a campaign ends, when the email tool, the social accounts and the shop each have their own report and nobody has put them side by side. You paste the numbers you have. The prompt lines them up, points out which pieces stood out against the others in the same campaign, and drafts two or three changes for next time. It compares your numbers only with each other, never with an "industry average" it can't know. An invented benchmark is worse than none.

The prompt

Copy it into ChatGPT (or Claude, Gemini or Copilot) and replace every [BLANK] with your own details. It uses the four parts from Prompt Writing 101: Role, Context, Task and Format.

Role: You are a marketing analyst who writes short, honest campaign wrap-ups for a small team.
Context: The campaign was [CAMPAIGN], running from [DATES]. The goal we set before it started: [GOAL]. The pieces that ran and their numbers, copied from our tools: [RESULTS]. Things that happened during the campaign that could explain the numbers: [NOTES].
Task: Using only these numbers, say whether the goal was met, missed or can't be judged. Name the two strongest pieces and the weakest, with the number that shows it. Use no industry averages or benchmarks. Label any guess "possible reason". Suggest three changes for next time, each tied to a specific result.
Format: Under 300 words: Goal, What stood out, What fell flat, Next time, with a small table of the numbers. End with a line listing missing numbers that would help.

Fill in the blanks

[CAMPAIGN]
The campaign name and what it promoted.
[DATES]
First and last day it ran.
[GOAL]
The target you agreed before launch, such as a number of orders or signups. Write "none set" if there wasn't one.
[RESULTS]
Each email or post with its numbers: sends, opens, clicks, orders. Paste straight from the reports, one piece per line.
[NOTES]
Anything unusual: a send that went out late, a post that got shared, a site outage, a holiday.

Example, filled in

A made-up example from the free lesson Build an n8n AI Agent That Plans Your Content Calendar. Harbor & Pine Coffee Roasters is the made-up coffee brand from the marketing agent lesson, where the agent planned a two-week calendar for the Holiday Ember Blend launch. The campaign has now run, and the numbers below are made up for the example.

Role: You are a marketing analyst who writes short, honest campaign wrap-ups for a small team.
Context: The campaign was the Holiday Ember Blend launch, with free shipping over $35, running from November 2 to November 14. The goal we set before it started: 150 Holiday Ember orders. The pieces that ran and their numbers, copied from our tools: Nov 2 launch email, 4,100 sent, 1,230 opened, 210 clicks, 61 orders. Nov 4 Instagram behind the roast, 96 likes, 14 link clicks. Nov 6 how-to-brew email, 4,080 sent, 1,020 opened, 95 clicks, 18 orders. Nov 10 Facebook customer question, 41 comments, 6 link clicks. Nov 12 gift idea email, 4,060 sent, 1,350 opened, 260 clicks, 74 orders. Nov 14 Instagram weekend brew, 70 likes, 9 link clicks. Things that happened during the campaign that could explain the numbers: the gift email went out the week before a long weekend, and the how-to-brew email had a broken link for the first two hours.
Task: Using only these numbers, say whether the goal was met, missed or can't be judged. Name the two strongest pieces and the weakest, with the number that shows it. Use no industry averages or benchmarks. Label any guess "possible reason". Suggest three changes for next time, each tied to a specific result.
Format: Under 300 words: Goal, What stood out, What fell flat, Next time, with a small table of the numbers. End with a line listing missing numbers that would help.

What a good answer looks like

  • The goal line adds the orders (61, 18 and 74, so 153) and says the 150 target was met, with social orders unknown.
  • The gift email and the launch email are named as strongest, with their order counts.
  • The broken link appears as a "possible reason" for the weak how-to-brew email, not as a proven cause.
  • No sentence that starts "the average open rate for coffee brands is".
  • The missing-numbers line asks for orders from social links and revenue per email.

How to check it before you use it

An AI draft can sound right and still say something you never told it. Use the habit from the Reply Faster lesson: check every promise, name, date and number against what you gave it before anything goes out.

  • Re-add every total yourself. A summary that gets the headline number wrong undoes the whole report.
  • Make sure each number in the summary matches the one in your report exactly, including which email it belongs to.
  • Cut any benchmark or "typical rate" that slipped in. You told it not to, and they still do sometimes.
  • Check that each suggested change points to a real result, not a general marketing tip.

Practice it in the free lesson

Build an n8n AI Agent That Plans Your Content Calendar: Build an AI agent for Harbor & Pine Coffee Roasters that turns one campaign theme into a two-week email and content calendar in Google Sheets — chat trigger, AI Agent, system prompt, model, memory, and the Sheets tool. You do every step yourself in a practice copy of n8n, and nothing touches your real accounts.

Start the free lesson

Also useful: Build a Lead Magnet Signup Form with an AI Welcome Email

Terms used here

Email open rate and click rateConversion rateKPI (key performance indicator)UTM parameters
  • KPI commentary prompt: Explain a month's numbers in plain words: what moved, likely reasons you confirm, what to watch next, and no conclusions the…
  • A/B test plan prompt: Plan one clean A/B test for an email, form or page: a single change, a stated guess, the number that decides the winner and when…
  • Executive summary from a report prompt: Turn a long report into a one-page executive summary: the bottom line first, key findings, decisions needed and risks, using…

More reports and planning prompts

All free prompt templates · AI glossary