Mailchimp alternatives for work: 6 tools compared
Updated · By Robert Breen
Strong Mailchimp alternatives are Klaviyo for email and SMS marketing for online stores, MailerLite for a drag-and-drop editor with automations, landing pages and signup forms, Brevo for email, SMS and WhatsApp with a CRM, beehiiv for newsletters with a referral program and ad network, GetResponse for email with landing pages and webinars, and HubSpot for email marketing joined to a full CRM.
Why look for a Mailchimp alternative
Mailchimp runs email campaigns and automations with AI help for subject lines, content and send times, plus segmentation and signup forms. People look at alternatives when they sell online and want store-driven flows, publish a newsletter as the main product, want SMS and WhatsApp in the same tool, or want email tied closely to a sales CRM. See what Mailchimp does.
The 6 best Mailchimp alternatives
Klaviyo Free plan
Best for: Email and SMS marketing for online stores, with AI segments and flows.
Email and SMS marketing for online stores, with AI segments, predictions and flows.
Key features: Email, SMS, WhatsApp and push campaigns and flows; Composer AI agent that builds campaigns from a prompt; Customer segments and unified customer profiles.
MailerLite Free plan
Best for: Drag-and-drop emails, automations, landing pages and signup forms.
An email marketing tool with a drag-and-drop editor, automations, landing pages, and sign-up forms. A MailerLite MCP lets ChatGPT and Claude manage campaigns using plain language prompts.
Key features: Drag-and-drop email editor; Date-based and purchase-triggered automations; Website builder and landing page templates.
Brevo Free plan
Best for: Email, SMS and WhatsApp marketing with a CRM and automation.
A customer platform for email, SMS, and WhatsApp marketing with a CRM and automation. Its Aura AI agents handle marketing, sales, and support tasks, and a free plan lets you send up to 300 emails a day.
beehiiv Free plan
Best for: Newsletters with a website builder, referral program and ad network.
A newsletter platform with a drag-and-drop editor, website builder, referral program and ad network. It includes an AI writing assistant and AI-assisted website design.
GetResponse Free trial
Best for: Email marketing with automation, landing pages and webinars.
Email marketing with automation, landing pages and webinars, plus AI that writes emails and subject lines and builds landing pages. 14-day free trial, no card needed.
HubSpot Free plan
Best for: Email marketing tied to a CRM with sales and service tools.
A CRM with marketing, sales and service tools, plus AI that writes emails, summarizes records and scores leads. Free CRM to start.
Key features: Contacts, deals and pipelines with revenue forecasting; Email tracking alerts when prospects open your emails; Breeze Assistant for research, call prep and record summaries.
Free lesson: HubSpot: Capture a Web Lead and Follow Up the Same Day
How to choose
Pick by what drives your list. Online stores do best with a tool built around purchase data and flows, newsletter writers with a publishing tool that grows subscribers, and B2B teams with email joined to their CRM. Check that the tool imports your current contacts and segments, and that its signup forms work on your website.
Frequently asked questions
- Is there a free Mailchimp alternative?
- Klaviyo, MailerLite, Brevo, beehiiv and HubSpot have a free plan. GetResponse offers a free trial. Free plans come with limits, so check what each one includes before you switch.
- What is the best Mailchimp alternative for an online store?
- Klaviyo is built for online stores, with email, SMS, WhatsApp and push campaigns, customer segments and unified customer profiles. MailerLite also offers purchase-triggered automations.
Descriptions were checked against each vendor’s own site on October 20, 2026. No tool paid to be on this list. Spotted something out of date? Email rbreen@ynteractive.com.
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