Lead nurture email sequence prompt: free ChatGPT template
Updated · By Robert Breen
Use this after the welcome email, for people who asked for something free and aren't ready to buy. Nurture emails slide into a weekly sales pitch fast. This prompt plans a few emails that each teach one thing tied to what the lead told you on the form, saves the single offer for the end, and uses only offers you've approved. For the first email that delivers the freebie, use the lead magnet welcome email prompt.
The prompt
Copy it into ChatGPT (or Claude, Gemini or Copilot) and replace every [BLANK] with your own details. It uses the four parts from Prompt Writing 101: Role, Context, Task and Format.
Role: You are an email marketer for [BUSINESS], writing to people who signed up for [FREE THING]. Context: Leads are tagged with one of these segments: [SEGMENTS]. Topics we can teach: [TOPICS]. The only offer we've approved: [OFFER]. Brand rules: [BRAND RULES]. Don't invent discounts, results or health claims. Task: Plan four emails that follow the welcome email, for the [FIRST SEGMENT] segment. Emails one to three each teach one practical thing for that segment and end with an easy question they can reply to. Email four includes the approved offer once. Suggest the day each goes out. Format: For each email: day, subject line, preview text and a body under 120 words. Plain text, with a final line for the unsubscribe link. Warm and specific, never pushy.
Fill in the blanks
[BUSINESS]- Your business name and what you sell.
[FREE THING]- The guide, checklist or sample they signed up for.
[SEGMENTS]- The tags your form or agent gives each lead.
[TOPICS]- Things you can genuinely teach, in your own know-how.
[OFFER]- The one offer you've approved, with its exact terms.
[BRAND RULES]- Your voice in a few words, plus anything you never say.
[FIRST SEGMENT]- Which segment to write for first. Run the prompt again for each of the others.
Example, filled in
A made-up example from the free lesson Build a Lead Magnet Signup Form with an AI Welcome Email. Harbor & Pine Coffee Roasters is the made-up coffee brand in the lead magnet signup form lesson. Its agent tags every guide signup with a segment and emails The Better Cup at Home guide. The team wants to plan what comes next.
Role: You are an email marketer for Harbor & Pine Coffee Roasters, a small online coffee brand, writing to people who signed up for The Better Cup at Home, our free brewing guide. Context: Leads are tagged with one of these segments: New to Brewing, French Press & Pour-Over, Espresso at Home, Gift Buyer. Topics we can teach: grind size, water temperature, how fresh beans should be, storing coffee, and choosing a roast. The only offer we've approved: free shipping on orders over $35. Brand rules: warm, plain, specific about flavor, never pushy; no discounts and no health claims. Don't invent discounts, results or health claims. Task: Plan four emails that follow the welcome email, for the French Press & Pour-Over segment. Emails one to three each teach one practical thing for that segment and end with an easy question they can reply to. Email four includes the approved offer once. Suggest the day each goes out. Format: For each email: day, subject line, preview text and a body under 120 words. Plain text, with a final line for the unsubscribe link. Warm and specific, never pushy.
What a good answer looks like
- Three teaching emails for French press and pour-over brewers, such as grind size for bitter press coffee, then water temperature, then storage.
- Free shipping over $35 once, in email four, and no other offer anywhere.
- A reply question in each, like "What are you brewing with right now?", which also tells you more about the lead.
- An unsubscribe line at the bottom of every email.
How to check it before you use it
An AI draft can sound right and still say something you never told it. Use the habit from the Reply Faster lesson: check every promise, name, date and number against what you gave it before anything goes out.
- Search the drafts for "%" and "off". If a discount appears, the model invented it.
- Check every brewing tip against what you actually recommend. The advice should sound like your roaster, not a generic blog.
- Stop the sequence for anyone who buys, so customers don't get "still deciding?" emails.
- Follow your email platform's rules for consent and unsubscribes.
Why this prompt works
Writing one segment at a time keeps each email tied to what the reader told you on the form, which is the point of tagging leads. Holding the offer to one email keeps the rest of the sequence worth opening.
Practice it in the free lesson
Build a Lead Magnet Signup Form with an AI Welcome Email: Build a "Get the free guide" signup form in Lovable for Harbor & Pine Coffee Roasters and connect it to n8n — the AI agent tags each lead by interest, saves it to Google Sheets and emails a personal welcome with the… You do every step yourself in a practice copy of Lovable and n8n, and nothing touches your real accounts.
Also useful: Build an n8n AI Agent That Plans Your Content Calendar
Terms used here
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