# Metricool: what it does, who it is for and alternatives > Metricool: Plan, schedule and measure social media and ads in one dashboard. Free plan for one brand. Source: https://learn.ynteractive.com/content/ai-tools/tool/metricool · Updated 2026-10-20 · Free from Stepthrough (https://learn.ynteractive.com) Updated October 20, 2026 · By [Robert Breen](https://learn.ynteractive.com/content/about) Plan, schedule and measure social media and ads in one dashboard. Free plan for one brand. [Marketing & social](https://learn.ynteractive.com/content/ai-tools/marketing-social) · Free plan Official site: [metricool.com](https://metricool.com) ## What Metricool does In Metricool you connect your social profiles and plan posts on a drag-and-drop calendar that suggests the best times to publish. Comments and messages come into one inbox, and you can track performance and competitors. Reports are built automatically and connect to Data Studio. Google, Facebook and TikTok ads can be managed from the same dashboard. ## Who Metricool is for - Marketers - Social media managers - Agencies - Small business owners ## Key features - Drag-and-drop planner with best-time-to-post suggestions - Supports Instagram, TikTok, LinkedIn, YouTube, Facebook, Threads and more - One inbox for messages and comments - Automated reports with AI analysis and a Data Studio connection - Google, Facebook and TikTok Ads management - Client approval system and team roles ## Privacy and data Metricool says all data is stored on servers in the European Union, with no international transfers, and the policy is built around GDPR. Passwords are stored encrypted. Source: [Metricool’s own page](https://metricool.com/privacy-policy/). Before you put client data in, check your company’s AI rules and the plan’s data settings. ## Learn Metricool free on Stepthrough - Glossary: [Metricool](https://learn.ynteractive.com/content/glossary/metricool) ## Alternatives to Metricool Other AI marketing and social media tools in the directory. - [**Buffer**](https://learn.ynteractive.com/content/ai-tools/tool/buffer) Free plan Schedule posts to every major social network, with an AI assistant for ideas and rewrites. Simple analytics. - [**SocialBee**](https://learn.ynteractive.com/content/ai-tools/tool/socialbee) Free trial Plan a week of social posts in one sitting with content categories, AI captions and evergreen recycling. - [**Manychat**](https://learn.ynteractive.com/content/ai-tools/tool/manychat) Free plan Manychat automates Instagram, Facebook and WhatsApp DMs, so comments and messages turn into leads and bookings. It has a free plan. It fits small businesses and creators who get the same questions in direct messages again and again. - [**Olum**](https://learn.ynteractive.com/content/ai-tools/tool/olum) Paid Checks which buyer questions ChatGPT, Claude, Perplexity, Bing and Google's AI answers reply to without naming your business, then drafts fixes such as content and FAQ schema for you to approve. - [**Hootsuite**](https://learn.ynteractive.com/content/ai-tools/tool/hootsuite) Free trial Social media management for teams: scheduling, inbox, listening and AI-written captions. - [**Later**](https://learn.ynteractive.com/content/ai-tools/tool/later) Free trial Visual social scheduling for Instagram, TikTok and more, with AI captions and link-in-bio pages. [All 40 AI marketing and social media tools](https://learn.ynteractive.com/content/ai-tools/marketing-social) ## Frequently asked questions **What is Metricool?** Plan, schedule and measure social media and ads in one dashboard. Free plan for one brand. In Metricool you connect your social profiles and plan posts on a drag-and-drop calendar that suggests the best times to publish. Comments and messages come into one inbox, and you can track performance and competitors. Reports are built automatically and connect to Data Studio. Google, Facebook and TikTok ads can be managed from the same dashboard. **Who is Metricool for?** Metricool fits marketers, social media managers, agencies and small business owners, and other office teams with the same job to do. **Is Metricool free?** Metricool has a free plan; paid plans add more usage or features. Plans change often, so check the official pricing page before you commit. **What are some alternatives to Metricool?** Other AI marketing and social media tools include Buffer, SocialBee, Manychat, Olum and Hootsuite. **Is Metricool safe for work data?** Metricool says all data is stored on servers in the European Union, with no international transfers, and the policy is built around GDPR. Passwords are stored encrypted. Check your own company’s rules, and use a business plan with training turned off for client data. ## “Listed on Stepthrough” badge Add this badge to the Metricool website, press page or docs. It links to this page, so your visitors can see the listing. Copy the HTML ```text Listed on Stepthrough ``` Checked against Metricool’s official site on October 20, 2026: [source 1](https://metricool.com), [source 2](https://metricool.com/privacy-policy/). Spotted something out of date? Email [rbreen@ynteractive.com](mailto:rbreen@ynteractive.com). Listings are free; [submit your AI tool](https://learn.ynteractive.com/content/ai-tools/submit). [The full AI tools directory](https://learn.ynteractive.com/content/ai-tools) · [Marketing & social](https://learn.ynteractive.com/content/ai-tools/marketing-social) · [Tool comparisons](https://learn.ynteractive.com/content/compare)