Runable research brief (Stepthrough lesson: Runable, size up your market before you spend a dollar)
Harbor & Pine is a made-up business. Swap in your own business, city, channels and price.

I'm starting Harbor & Pine, a small-batch soy candle brand in Portland, Oregon. I'll sell online and at local markets for $28-$34 a candle. Before I spend money on stock, research: 1) the US scented candle market size (give a range and say which numbers are estimates), 2) five premium small-batch candle brands that sell online, with the price of a standard 8-10 oz candle, 3) two gaps a new brand could own. Cite a source for every number. Keep it to one page.

When Runable asks "Does that scope work?", reply:
Yes, that works. Go ahead.

Follow-up question to ask when the brief is ready:
Which numbers in this brief are estimates, and which did you check on a live page today?