Felo research question (Stepthrough lesson: Price a New Service in 10 Minutes, with a Source for Every Number) Northfield Bookkeeping and Dana Ortiz are made up. Swap in your own firm, city and service. 1) The question (we turned Pro on before sending it): I run a 6-person bookkeeping firm in Columbus, Ohio, and we may add fractional CFO services for small businesses. What do US small businesses pay a fractional CFO in 2026: hourly rate and monthly retainer? Name 3 firms that publish their prices, with the price. Put it in a table, cite a source for every number, and mark which numbers are estimates. 2) The follow-up, after we saw one price came from a comparison article: Redo the 3-firm table with a Source type column: say if each price comes from the firm's own website or from a third-party article, and give the page URL. 3) Your version: I run a [size and type of business] in [city]. We may add [new service] for [type of client]. What do [clients] pay for [service] in [year]: [the price units you need]? Name 3 firms that publish their prices, with the price. Put it in a table, cite a source for every number, and mark which numbers are estimates.