# Price reduction announcement prompt: free ChatGPT template > Announce a listing's new price to past visitors, agents and followers: the facts and a reason to look again, with no seller motives or fake urgency. Source: https://learn.ynteractive.com/content/prompts/price-reduction-announcement-prompt · Updated 2026-10-01 · Free from Stepthrough (https://learn.ynteractive.com) [Marketing and social](https://learn.ynteractive.com/content/prompts#job-marketing-and-social) · [Real estate](https://learn.ynteractive.com/content/prompts#industry-real-estate) · Works in ChatGPT, Claude, Gemini and Copilot Updated October 1, 2026 · By [Robert Breen](https://learn.ynteractive.com/content/about) Use this when a seller agrees to a new list price and you want to tell everyone who looked: buyers who toured, agents who showed it, and your followers. The prompt writes an email and a social post that lead with the new price and a reason to take another look, without hinting at why the seller cut it, how low they'd go, or how much interest there is. Keep anything the seller told you in confidence out of the prompt entirely. If it isn't in the prompt, the AI can't leak it. ## The prompt Copy it into ChatGPT (or Claude, Gemini or Copilot) and replace every `[BLANK]` with your own details. It uses the four parts from [Prompt Writing 101](https://learn.ynteractive.com/content/prompt-writing-101-role-context-task-format): Role, Context, Task and Format. Copy prompt ```text Role: You are [AGENT] at [BROKERAGE], announcing a new price on one of your listings. Context: Listing: [LISTING]. Price change: [PRICE CHANGE]. Facts worth a second look: [HIGHLIGHTS]. Don't say or suggest why the price changed, whether the seller is motivated, what they might accept, or how many people are interested. No urgency unless a real date is in these facts. Task: Write an email to buyers and agents who toured or showed the home, and a post for [CHANNEL]. Both lead with the new price and one real reason to look again, and end with [CALL TO ACTION]. Format: Email under 110 words, subject line with the address and "new price." Post under 50 words. Factual, no emoji or exclamation marks, never "price slashed" or "motivated seller." Describe the property, not who it's for. ``` ## Fill in the blanks **`[AGENT]`** Your name. **`[BROKERAGE]`** Your brokerage's name. **`[LISTING]`** Address and a one-line description of the property. **`[PRICE CHANGE]`** Old price, new price and the date it takes effect, exactly as in the MLS. **`[HIGHLIGHTS]`** Two to four verified features that give someone a reason to look again. **`[CHANNEL]`** Where the post goes, such as Instagram and Facebook. **`[CALL TO ACTION]`** One next step, such as booking a showing or an open house time. ## Example, filled in **A made-up example** from the free lesson [Prompt Writing 101: Role, Context, Task, Format](https://learn.ynteractive.com/content/prompt-writing-101-role-context-task-format). Hillside Realty is a made-up brokerage, used here with the four-part method from Prompt Writing 101. After two weeks of showings, the seller of the made-up condo at 88 Mill Street agreed to a lower price. Copy example ```text Role: You are Nora Diaz at Hillside Realty, announcing a new price on one of your listings. Context: Listing: 88 Mill Street, Unit 3B, a two-bedroom, two-bath third-floor condo with an elevator. Price change: from $289,000 to $274,900, effective Oct 12. Facts worth a second look: south-facing balcony, in-unit washer and dryer, one deeded parking space, HOA fee of $310 a month covering water, trash and exterior maintenance. Don't say or suggest why the price changed, whether the seller is motivated, what they might accept, or how many people are interested. No urgency unless a real date is in these facts. Task: Write an email to buyers and agents who toured or showed the home, and a post for Instagram and Facebook. Both lead with the new price and one real reason to look again, and end with an invitation to the open house on Sunday, Oct 18, 1 to 3 p.m., or to reply to book a showing. Format: Email under 110 words, subject line with the address and "new price." Post under 50 words. Factual, no emoji or exclamation marks, never "price slashed" or "motivated seller." Describe the property, not who it's for. ``` ## What a good answer looks like - The address and new price in the subject line and the first sentence. - A reason to look again drawn from your highlights, such as the balcony or the HOA fee covering water. - Nothing about the seller: no "motivated," no "bring all offers," no hint of a floor. - Two pieces sized for where they'll appear, with the same open house time in both. ## How to check it before you use it An AI draft can sound right and still say something you never told it. Use the habit from the [Reply Faster lesson](https://learn.ynteractive.com/content/chatgpt-reply-to-customer-emails): check every promise, name, date and number against what you gave it before anything goes out. - Check every number: old price, new price, HOA fee and dates against the MLS. - Check every promise: delete any claim of interest or urgency you didn't supply, like "several showings booked." - Read it as the seller would. If anything suggests they're desperate or flexible, cut it; that's their negotiating position. - Confirm the new price is live in the MLS before you send, so the email and the listing match. ## Why this prompt works The most useful part of this prompt is a list of things not to say. Sales copy online is full of urgency and seller motivation, so a model reaches for both; naming them as [prompt constraints](https://learn.ynteractive.com/content/glossary/prompt-constraints) keeps the announcement factual and protects your seller. ## Practice it in the free lesson **[Prompt Writing 101: Role, Context, Task, Format](https://learn.ynteractive.com/content/prompt-writing-101-role-context-task-format)**: Ask ChatGPT for the same customer email twice, once vaguely and once with a four-part prompt, and see exactly why structure gets a better answer. You do every step yourself in a practice copy of ChatGPT, and nothing touches your real accounts. [Start the free lesson](https://learn.ynteractive.com/modules/prompt-writing-101) ## Terms used here [Prompt constraints](https://learn.ynteractive.com/content/glossary/prompt-constraints) · [Role, Context, Task, Format](https://learn.ynteractive.com/content/glossary/role-context-task-format) · [Hallucination](https://learn.ynteractive.com/content/glossary/hallucination) ## Related prompts - [Listing description prompt](https://learn.ynteractive.com/content/prompts/listing-description-prompt): Write listing remarks and a social caption from your verified property facts, describing the home and never who should live… - [Showing feedback request prompt](https://learn.ynteractive.com/content/prompts/showing-feedback-request-prompt): Ask buyer's agents for useful showing feedback: one short message per showing with three specific questions, then a plain… - [Price increase announcement prompt](https://learn.ynteractive.com/content/prompts/price-increase-announcement-prompt): A ChatGPT prompt for announcing a price increase honestly: the old and new price, the start date, your real reason and how to… - [Sale or promotion announcement prompt](https://learn.ynteractive.com/content/prompts/sale-promotion-announcement-prompt): Announce a sale with a ChatGPT prompt that keeps the offer, dates and conditions identical in an email and a short text version… [All free prompt templates](https://learn.ynteractive.com/content/prompts) · [AI glossary](https://learn.ynteractive.com/content/glossary)