# Listing description prompt: free ChatGPT template > Write listing remarks and a social caption from your verified property facts, describing the home and never who should live there. No invented upgrades. Source: https://learn.ynteractive.com/content/prompts/listing-description-prompt · Updated 2026-10-01 · Free from Stepthrough (https://learn.ynteractive.com) [Marketing and social](https://learn.ynteractive.com/content/prompts#job-marketing-and-social) · [Real estate](https://learn.ynteractive.com/content/prompts#industry-real-estate) · Works in ChatGPT, Claude, Gemini and Copilot Updated October 1, 2026 · By [Robert Breen](https://learn.ynteractive.com/content/about) Use this when you have a new listing, your walkthrough notes and the seller's documents, and you need remarks for the MLS and your website plus a short social caption. The prompt turns your verified facts into copy that sounds like someone who has been inside the house, without "stunning," "must-see" or upgrades nobody made. Listing copy is advertising, so fair housing rules apply. The prompt tells the AI to describe the property, not the kind of buyer who should live there: no "perfect for young families," "ideal for retirees" or "great for professionals." Have your broker review the wording, and check your MLS's own rules. **Have a professional review it.** This prompt helps you draft, not decide. AI can get the law wrong and doesn’t know your jurisdiction or your facts, so have a licensed attorney review anything legal before you send or sign it. ## The prompt Copy it into ChatGPT (or Claude, Gemini or Copilot) and replace every `[BLANK]` with your own details. It uses the four parts from [Prompt Writing 101](https://learn.ynteractive.com/content/prompt-writing-101-role-context-task-format): Role, Context, Task and Format. Copy prompt ```text Role: You are a listing copywriter for [BROKERAGE], drafting for the listing agent to review. Context: These verified property facts are the only facts you may use: [PROPERTY FACTS]. Describe the home, lot and features. Fair housing: never describe who would suit the home or who lives nearby (family status, age, religion, race, color, national origin, sex, disability). Don't invent upgrades, measurements, views, schools or distances. Task: Write listing remarks of up to [WORD LIMIT] words and a social caption under 40 words. Lead with the strongest real feature. Include [MUST INCLUDE]. Format: Label each version. Plain, specific and warm; no all caps, emoji or exclamation marks, and never "stunning," "must-see," "dream home" or "won't last." ``` ## Fill in the blanks **`[BROKERAGE]`** Your brokerage's name. **`[PROPERTY FACTS]`** Beds, baths, square footage with its source, year built, real updates with years, lot, parking, systems. Only what you've verified in the listing input, records or the seller's documents. **`[WORD LIMIT]`** Your MLS remarks limit, converted to words if it counts characters, with some room to spare. **`[MUST INCLUDE]`** Anything that has to appear: an open house time, a feature the seller cares about, a required phrase. ## Example, filled in **A made-up example** from the free lesson [Prompt Writing 101: Role, Context, Task, Format](https://learn.ynteractive.com/content/prompt-writing-101-role-context-task-format). Hillside Realty is a made-up brokerage, used here with the four-part method from Prompt Writing 101. Its agent just took a listing on a made-up 1962 ranch at 14 Orchard Lane. Copy example ```text Role: You are a listing copywriter for Hillside Realty, drafting for the listing agent to review. Context: These verified property facts are the only facts you may use: 14 Orchard Lane. 3 bedrooms, 2 full baths, about 1,650 sq ft per county records, built 1962, one story. Kitchen updated 2021 with quartz counters, gas range and new cabinets. Original oak floors refinished 2023. Corner lot, fenced backyard, 12 x 16 stone patio. Detached one-car garage. Roof replaced 2019. Central air. Full unfinished basement with laundry. Describe the home, lot and features. Fair housing: never describe who would suit the home or who lives nearby (family status, age, religion, race, color, national origin, sex, disability). Don't invent upgrades, measurements, views, schools or distances. Task: Write listing remarks of up to 150 words and a social caption under 40 words. Lead with the strongest real feature. Include the 2021 kitchen and the open house on Saturday, Oct 10, 1 to 3 p.m. Format: Label each version. Plain, specific and warm; no all caps, emoji or exclamation marks, and never "stunning," "must-see," "dream home" or "won't last." ``` ## What a good answer looks like - An opening line built on a real feature: "A one-story ranch on a corner lot with original oak floors and a 2021 kitchen." - Sources kept where they matter: "about 1,650 sq ft per county records." - Spaces described by what they are, not who uses them: "a fenced backyard with a stone patio," not "room for the kids to play." - Two labeled versions, each inside its length, both with the open house time. ## How to check it before you use it An AI draft can sound right and still say something you never told it. Use the habit from the [Reply Faster lesson](https://learn.ynteractive.com/content/chatgpt-reply-to-customer-emails): check every promise, name, date and number against what you gave it before anything goes out. - Check every claim: ask for a table of each feature in the copy and the fact behind it. Remove "updated baths" or "move-in ready" if you didn't say so. - Read once just for people words: families, kids, couples, retirees, students, "walking distance to" a place of worship, anything about the neighbors. Rewrite each as a fact about the property. - Check measurements, years and the open house time against the listing input sheet. - Have your broker review it before it goes live, and check your MLS's rules on remarks. ## Why this prompt works The Context does two jobs. It limits the copy to what you verified, which stops invented granite and "minutes to downtown," and it states the fair housing rule in terms a model can follow: describe the property, not the people. That's [Role, Context, Task, Format](https://learn.ynteractive.com/content/glossary/role-context-task-format) doing compliance work, not just style. ## Practice it in the free lesson **[Prompt Writing 101: Role, Context, Task, Format](https://learn.ynteractive.com/content/prompt-writing-101-role-context-task-format)**: Ask ChatGPT for the same customer email twice, once vaguely and once with a four-part prompt, and see exactly why structure gets a better answer. You do every step yourself in a practice copy of ChatGPT, and nothing touches your real accounts. [Start the free lesson](https://learn.ynteractive.com/modules/prompt-writing-101) ## Terms used here [Role, Context, Task, Format](https://learn.ynteractive.com/content/glossary/role-context-task-format) · [Prompt constraints](https://learn.ynteractive.com/content/glossary/prompt-constraints) · [Hallucination](https://learn.ynteractive.com/content/glossary/hallucination) ## Related prompts - [Neighborhood guide prompt](https://learn.ynteractive.com/content/prompts/neighborhood-guide-prompt): Turn neighborhood facts you checked yourself into a buyer-friendly guide with sources: parks, errands, transit and events. No… - [Open house follow-up prompt](https://learn.ynteractive.com/content/prompts/open-house-follow-up-prompt): Turn your open house sign-in sheet and notes into short, personal follow-ups for each visitor, with one next step each and no… - [Price reduction announcement prompt](https://learn.ynteractive.com/content/prompts/price-reduction-announcement-prompt): Announce a listing's new price to past visitors, agents and followers: the facts and a reason to look again, with no seller… - [Product description prompt](https://learn.ynteractive.com/content/prompts/product-description-prompt): Write product page copy with a ChatGPT prompt that uses only your spec list: a short opening, scannable bullets, who it's for… ## Frequently asked questions **Can the AI check my existing listing for fair housing problems?** It can flag phrases worth a second look if you paste the copy and ask it to list anything that describes people rather than the property. Treat that as a first pass; your broker, your MLS rules and fair housing guidance are the real check. [All free prompt templates](https://learn.ynteractive.com/content/prompts) · [AI glossary](https://learn.ynteractive.com/content/glossary)