# Lead magnet outline prompt: free ChatGPT template > Outline a free guide or checklist worth signing up for: one problem, short practical sections built from your own know-how, and a natural next step. Source: https://learn.ynteractive.com/content/prompts/lead-magnet-outline-prompt · Updated 2026-10-01 · Free from Stepthrough (https://learn.ynteractive.com) [Marketing and social](https://learn.ynteractive.com/content/prompts#job-marketing-and-social) · [Marketing](https://learn.ynteractive.com/content/prompts#industry-marketing) · Works in ChatGPT, Claude, Gemini and Copilot Updated October 1, 2026 · By [Robert Breen](https://learn.ynteractive.com/content/about) Use this before you build a signup form, when you need the free thing people sign up for. Most AI-written lead magnets are long lists of obvious tips. This prompt outlines a short guide that solves one problem your customers actually ask about, built from your own know-how, ending with a next step that doesn't feel like a hard sell. You fix the plan before anyone writes pages. ## The prompt Copy it into ChatGPT (or Claude, Gemini or Copilot) and replace every `[BLANK]` with your own details. It uses the four parts from [Prompt Writing 101](https://learn.ynteractive.com/content/prompt-writing-101-role-context-task-format): Role, Context, Task and Format. Copy prompt ```text Role: You are a content planner helping [BUSINESS] outline a free [FORMAT] that people will trade their email address for. Context: Our customers: [AUDIENCE]. The questions they ask us most: [COMMON QUESTIONS]. What we know well: [OUR EXPERTISE]. The next step after reading: [NEXT STEP]. Don't add facts, numbers or claims I didn't give you; mark any spot that needs one from me as "add from you". Task: Suggest three titles, then outline one guide that solves a single problem. Give five to seven sections, each with a heading, two or three practical points and one thing the reader can try today. End with how the guide leads to the next step. Format: Titles as a short list, then numbered sections with bullets. Note the expected length in pages. Plain words, no "ultimate". ``` ## Fill in the blanks **`[BUSINESS]`** Your business name and what you sell. **`[FORMAT]`** Guide, checklist, cheat sheet or short email course. **`[AUDIENCE]`** Who your customers are and how they use what you sell. **`[COMMON QUESTIONS]`** The questions you answer over and over, in customers' words. **`[OUR EXPERTISE]`** What you do or recommend that customers value. This is what makes the guide yours. **`[NEXT STEP]`** What a reader might do after the guide, if it helped. ## Example, filled in **A made-up example** from the free lesson [Build a Lead Magnet Signup Form with an AI Welcome Email](https://learn.ynteractive.com/content/lead-magnet-signup-form-ai-welcome-email). Harbor & Pine Coffee Roasters is the made-up coffee brand in the lead magnet signup form lesson. The form promises The Better Cup at Home, a free brewing guide, and the team needs to decide what goes in it. Copy example ```text Role: You are a content planner helping Harbor & Pine Coffee Roasters, a small online coffee brand, outline a free brewing guide (a short PDF) that people will trade their email address for. Context: Our customers: home coffee drinkers, many using a French press, pour-over or home espresso machine, plus people buying coffee as a gift. The questions they ask us most: why is my coffee bitter, how fine should I grind, how long do beans stay fresh, which roast should I try. What we know well: we roast in small batches and print the roast date on every bag; we tell customers to grind right before brewing. The next step after reading: try a bag from our small-batch range, or start the monthly subscription. Don't add facts, numbers or claims I didn't give you; mark any spot that needs one from me as "add from you". Task: Suggest three titles, then outline one guide that solves a single problem. Give five to seven sections, each with a heading, two or three practical points and one thing the reader can try today. End with how the guide leads to the next step. Format: Titles as a short list, then numbered sections with bullets. Note the expected length in pages. Plain words, no "ultimate". ``` ## What a good answer looks like - Titles that promise one result, like "The Better Cup at Home: fix bitter coffee in five steps". - Sections that follow the real questions: grind, freshness, water, roast, storage. - A "try today" line per section, such as grinding a little coarser for a bitter French press. - "Add from you" wherever a number belongs, such as a brew ratio the roaster should supply. ## How to check it before you use it An AI draft can sound right and still say something you never told it. Use the habit from the [Reply Faster lesson](https://learn.ynteractive.com/content/chatgpt-reply-to-customer-emails): check every promise, name, date and number against what you gave it before anything goes out. - Fill every "add from you" with your own numbers before writing the guide. - Cut sections that don't help the one problem. A guide nobody finishes doesn't build trust. - Keep claims modest: no health benefits, no "best coffee in the world". - Make sure the form's promise and the guide's title match. ## Why this prompt works A [lead magnet](https://learn.ynteractive.com/content/glossary/lead-magnet) works when it solves one small problem well. Building the outline from customers' own questions keeps it from becoming a list of tips anyone could have written. ## Practice it in the free lesson **[Build a Lead Magnet Signup Form with an AI Welcome Email](https://learn.ynteractive.com/content/lead-magnet-signup-form-ai-welcome-email)**: Build a "Get the free guide" signup form in Lovable for Harbor & Pine Coffee Roasters and connect it to n8n — the AI agent tags each lead by interest, saves it to Google Sheets and emails a personal welcome with the… You do every step yourself in a practice copy of Lovable and n8n, and nothing touches your real accounts. [Start the free lesson](https://learn.ynteractive.com/modules/lovable-n8n-marketing) Also useful: [Build an n8n AI Agent That Plans Your Content Calendar](https://learn.ynteractive.com/content/n8n-ai-agent-content-calendar) ## Terms used here [Lead magnet](https://learn.ynteractive.com/content/glossary/lead-magnet) · [Web form](https://learn.ynteractive.com/content/glossary/web-form) ## Related prompts - [Lead magnet welcome email prompt](https://learn.ynteractive.com/content/prompts/lead-magnet-welcome-email-prompt): A ChatGPT prompt for the email that delivers a free guide: the link up front, one tip that fits the signup's form answers, no… - [Lead nurture email sequence prompt](https://learn.ynteractive.com/content/prompts/lead-nurture-email-sequence-prompt): Plan a short nurture sequence for signups who aren't ready to buy: useful emails by segment, one approved offer at the end and… - [Blog post outline prompt](https://learn.ynteractive.com/content/prompts/blog-post-outline-prompt): Plan a blog post around real customer questions and your own experience. This ChatGPT outline prompt flags every point that… [All free prompt templates](https://learn.ynteractive.com/content/prompts) · [AI glossary](https://learn.ynteractive.com/content/glossary)