# What is a brand kit in AI design tools? > A brand kit is the set of logo, colours and fonts a design tool applies to everything it makes. How it keeps AI slides on-brand, with a lesson example. Source: https://learn.ynteractive.com/content/glossary/brand-kit · Updated 2026-10-19 · Free from Stepthrough (https://learn.ynteractive.com) [Business](https://learn.ynteractive.com/content/glossary#topic-business) · [AI glossary](https://learn.ynteractive.com/content/glossary) Quick answer A brand kit is a saved set of your company's visual basics, usually the logo, brand colours and fonts, that a design or presentation tool applies to everything it creates. With one in place, AI-made slides and documents come out looking like your firm rather than a generic template. Last updated October 19, 2026 [Take the free module →](https://learn.ynteractive.com/courses/ai-apps-worth-knowing/10)Module 10 of the free [AI Apps Worth Knowing](https://learn.ynteractive.com/courses/ai-apps-worth-knowing) course, about 16 minutes. No account needed. Updated October 19, 2026 · By [Robert Breen](https://learn.ynteractive.com/content/about) ## Why it matters for a small business An AI first draft saves hours, but if every deck comes out in a different palette and typeface, someone still spends an afternoon fixing logos and recolouring charts. For an agency or a consulting firm, a deck that looks off-brand also tells a client that the work was rushed. A brand kit removes that cleanup, because the tool starts from your look every time. It also helps when several people make slides. Without a shared kit, each person picks colours by eye and the firm ends up with five versions of its own blue. With one, a junior analyst and a partner produce decks that match. When you work for a client, a kit or at least their logo and colours lets you pitch in their style, which is often what wins the room. ## In a real lesson: Turn a Messy Client Brief into a Finished Proposal Deck using Runable In the [Runable proposal deck lesson](https://learn.ynteractive.com/content/runable-ai-proposal-deck-from-client-brief), Alex Rivera at Northfield Digital (made up) turns a messy email from Brightside Dental into a six-slide proposal. Before it builds, Runable asks questions. One asks for a logo or brand colors. Alex has neither for this client, so the lesson clicks Skip and Runable chooses a palette. For the look, the lesson picks Clean clinical blue/white, then applies the Business Proposal template, which Runable uses as design inspiration only. That skip is the gap a brand kit fills: with a logo and colours to hand, you would answer instead of letting the AI choose. The [Presentations.AI lesson](https://learn.ynteractive.com/content/presentations-ai-quarterly-sales-review-deck) shows a lighter version. Its first question asks what company the deck is for and suggests a web address, which helps it match a real company's look. Neither tool replaces checking the result; an [AI presentation maker](https://learn.ynteractive.com/content/glossary/ai-presentation-maker) still needs a human eye on every slide. [Try this lesson free](https://learn.ynteractive.com/modules/runable-client-proposal-deck) or [read the step-by-step guide](https://learn.ynteractive.com/content/runable-ai-proposal-deck-from-client-brief). ## Common confusions ### Brand kit vs brand voice [Brand voice](https://learn.ynteractive.com/content/glossary/brand-voice) is how your company writes and sounds. A brand kit is how it looks. A good AI deck needs both: your words and your visuals. ### Brand kit vs a template A template sets the layout of slides. A brand kit sets the logo, colours and fonts that go on any layout. You can apply one kit to many templates. ## Tips - Keep your logo as a clear image file and write down your colour codes and font names. - Ask a client for their logo and colours before building a pitch in their style. - Check charts and tables too; they often keep default colours. ## Related terms [Brand voice](https://learn.ynteractive.com/content/glossary/brand-voice) · [AI presentation maker](https://learn.ynteractive.com/content/glossary/ai-presentation-maker) · [Slide outline](https://learn.ynteractive.com/content/glossary/slide-outline) · [Pitch deck](https://learn.ynteractive.com/content/glossary/pitch-deck) · [Prompt template](https://learn.ynteractive.com/content/glossary/prompt-template) ## More Business terms [Budget variance](https://learn.ynteractive.com/content/glossary/budget-variance) · [Buyer persona](https://learn.ynteractive.com/content/glossary/buyer-persona) · [Call recap](https://learn.ynteractive.com/content/glossary/call-recap) · [Call to action (CTA)](https://learn.ynteractive.com/content/glossary/call-to-action) ## Where you use it: free lessons - [Turn a Messy Client Brief into a Finished Proposal Deck using Runable](https://learn.ynteractive.com/content/runable-ai-proposal-deck-from-client-brief) (Runable, 16 min) - [Presentations.AI: Build a Quarterly Sales Review Deck from Your Notes](https://learn.ynteractive.com/content/presentations-ai-quarterly-sales-review-deck) (Presentations.AI, 12 min) ## AI tools that use it - [Presentations.AI](https://learn.ynteractive.com/content/ai-tools/presentations-docs#tool-presentations-ai) ([free lesson](https://learn.ynteractive.com/content/presentations-ai-quarterly-sales-review-deck)) - [Runable](https://learn.ynteractive.com/content/ai-tools/ai-agents#tool-runable) ([free lesson](https://learn.ynteractive.com/content/runable-ai-proposal-deck-from-client-brief)) [More terms by tool](https://learn.ynteractive.com/content/glossary/ai-tool-terms) ## Frequently asked questions **What goes in a brand kit?** At minimum your logo, two to four brand colours and your fonts. Some teams add icon styles, photo guidelines and sample slides. **Do AI presentation tools use brand kits?** Many let you supply a logo and colours, and some save them for every deck. Runable asked for a logo or brand colors in our run; check each tool for what it saves. **What if I do not have a brand kit?** Write down your logo file, main colours and fonts in one document. That simple list is enough to answer an AI tool's brand questions. [All AI glossary terms, A to Z](https://learn.ynteractive.com/content/glossary) · [Free prompt templates](https://learn.ynteractive.com/content/prompts)