CREATIVE BRIEF INTERVIEW PROMPT (made-up agency: Northgate Creative, client: Tidewell Coffee Roasters)

1. THE QUICK PROMPT (try it once, to see what ChatGPT invents)
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Write a creative brief for a client's spring campaign.
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2. THE INTERVIEW PROMPT (start a new chat)
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I need a creative brief for my marketing agency's client campaign. Before you write anything, interview me: ask me up to 5 questions, one at a time, and wait for my answer before you ask the next one. Don't make assumptions. When you have enough, sum up what you understood in a few bullet points and wait for my OK. Then write the brief.
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3. THE ANSWERS FROM THE LESSON (yours come from your kickoff notes)
The client and the goal: Tidewell Coffee Roasters: 3 cafés in Richmond, VA, roasting their own beans since 2014. They're launching a coffee subscription in March. The goal is 300 new subscriptions between March 2 and April 26.
The audience and their doubt: Mostly their regulars, ages 30 to 55, who already buy bags of beans in the cafés. They like the coffee but think subscriptions lock you in and cost more. The answer: you can pause or skip any month, and local delivery is free.
Budget, channels and dates: $6,000 for paid social on Instagram and Facebook, plus an email to their 4,200 loyalty members and table cards in all 3 cafés. No TikTok, no influencers. Creative is due February 13.
Voice, must-haves and sign-off: Warm and a little nerdy about coffee, never pushy. Every piece includes the logo and "Pause or skip any time." The only offer is the first bag free; no other discounts. Don't say "best coffee in Richmond," we can't prove it. Lena Ortiz, the owner, signs off by February 6.

When ChatGPT shows its summary, read every line. Fix anything it got wrong, then reply: Looks right. Go ahead.

4. THE TEMPLATE (save it, fill in the two blanks next time)
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I need [WHAT YOU NEED] for [MY BUSINESS]. Before you write anything, interview me: ask me up to 5 questions, one at a time, and wait for my answer before you ask the next one. Don't make assumptions. When you have enough, sum up what you understood in a few bullet points and wait for my OK. Then write it.
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Before you send a brief: have the account lead read it, then get the client's sign-off before the creative team starts. Keep anything the client told you in confidence (unreleased prices, sales numbers, anything under NDA) out of chats unless your agency's policy allows it.