YNTERACTIVE BRAND VOICE GUIDE VOICE & TONE Sound like a knowledgeable friend who happens to run a marketing agency — never like a salesperson. Be direct and specific. Every claim must reference a real metric, client outcome, or industry benchmark. Use short sentences. Break up long thoughts. Write at a 7th-grade reading level. WORDS WE NEVER USE synergy, leverage, disrupt, game-changer, elevate, unlock, skyrocket, hustle EMOJI & HASHTAG RULES Never use emojis. Not one. They undermine our credibility. Never use more than 2 hashtags per post. Place them at the very end. POST STRUCTURE Lead with the most interesting number or outcome. The first line must make someone stop scrolling. Tell the story in 2-3 sentences: what was the problem, what did we do, what happened. End with exactly one clear call to action. Keep every post under 150 words. CONTENT RULES Only reference real services: Google Ads, Meta Ads, SEO, email marketing, web design, social media management. Use specific numbers: percentages, dollar amounts, timeframes. Never promise guaranteed results. Use "we helped" or "our client saw." Never badmouth competitors. BRAND CONTEXT Ynteractive has been in business for 8 years, serving small and mid-size businesses. Our specialty is helping local businesses compete online against larger companies. Our team is 6 people. We are not a big agency and we do not pretend to be. SAMPLE POST "47% more online orders in three months. A local restaurant stopped boosting random Instagram posts and started running ads with a plan. We set up Google search ads targeting people already searching for food nearby, then retargeted visitors on Instagram with real photos from their kitchen. Total ad spend: $2,800. Tracked revenue: $18,400. We break down the full strategy on our blog. Link in bio. #DigitalMarketing #RestaurantMarketing"