# Mailchimp: what it does, who it is for and alternatives > Mailchimp: Email marketing and automations with AI help for subject lines, content and send times. Source: https://learn.ynteractive.com/content/ai-tools/tool/mailchimp · Updated 2026-10-20 · Free from Stepthrough (https://learn.ynteractive.com) Updated October 20, 2026 · By [Robert Breen](https://learn.ynteractive.com/content/about) Email marketing and automations with AI help for subject lines, content and send times. [Marketing & social](https://learn.ynteractive.com/content/ai-tools/marketing-social) · Free plan Official site: [mailchimp.com](https://mailchimp.com) ## What Mailchimp does Mailchimp lets you build email campaigns, signup pop-ups and automated flows, then track audience growth and conversions. It offers predictive segmentation and A/B testing on higher plans, plus SMS as an add-on in some countries. It connects to more than 300 apps, including Shopify, WooCommerce, QuickBooks Online, Salesforce, Canva and Calendly. ## Who Mailchimp is for - Marketing coordinators - Small business owners - Ecommerce managers - Communications specialists ## Key features - Email campaigns and custom templates - Marketing automation flows - Predictive segmentation and contact management - Popup signup forms - Transactional email API ## Privacy and data Mailchimp says it has SOC 2 reports and ISO 27001 certification, encrypts the app with TLS 1.2 or higher, and is verified under the EU-U.S. Data Privacy Framework. Source: [Mailchimp’s own page](https://mailchimp.com/about/security/). Before you put client data in, check your company’s AI rules and the plan’s data settings. ## Learn Mailchimp free on Stepthrough - Glossary: [Mailchimp](https://learn.ynteractive.com/content/glossary/mailchimp) ## Alternatives to Mailchimp Other AI marketing and social media tools in the directory. For a fuller comparison, see [Mailchimp alternatives](https://learn.ynteractive.com/content/ai-tools/alternatives/mailchimp). - [**Klaviyo**](https://learn.ynteractive.com/content/ai-tools/tool/klaviyo) Free plan *Best for:* Email and SMS marketing for online stores, with AI segments and flows. Email and SMS marketing for online stores, with AI segments, predictions and flows. - [**MailerLite**](https://learn.ynteractive.com/content/ai-tools/tool/mailerlite) Free plan *Best for:* Drag-and-drop emails, automations, landing pages and signup forms. An email marketing tool with a drag-and-drop editor, automations, landing pages, and sign-up forms. A MailerLite MCP lets ChatGPT and Claude manage campaigns using plain language prompts. - [**Brevo**](https://learn.ynteractive.com/content/ai-tools/marketing-social#tool-brevo) Free plan *Best for:* Email, SMS and WhatsApp marketing with a CRM and automation. A customer platform for email, SMS, and WhatsApp marketing with a CRM and automation. Its Aura AI agents handle marketing, sales, and support tasks, and a free plan lets you send up to 300 emails a day. - [**beehiiv**](https://learn.ynteractive.com/content/ai-tools/marketing-social#tool-beehiiv) Free plan *Best for:* Newsletters with a website builder, referral program and ad network. A newsletter platform with a drag-and-drop editor, website builder, referral program and ad network. It includes an AI writing assistant and AI-assisted website design. - [**GetResponse**](https://learn.ynteractive.com/content/ai-tools/marketing-social#tool-getresponse) Free trial *Best for:* Email marketing with automation, landing pages and webinars. Email marketing with automation, landing pages and webinars, plus AI that writes emails and subject lines and builds landing pages. 14-day free trial, no card needed. - [**HubSpot**](https://learn.ynteractive.com/content/ai-tools/tool/hubspot) Free plan *Best for:* Email marketing tied to a CRM with sales and service tools. A CRM with marketing, sales and service tools, plus AI that writes emails, summarizes records and scores leads. Free CRM to start. [All 40 AI marketing and social media tools](https://learn.ynteractive.com/content/ai-tools/marketing-social) ## Frequently asked questions **What is Mailchimp?** Email marketing and automations with AI help for subject lines, content and send times. Mailchimp lets you build email campaigns, signup pop-ups and automated flows, then track audience growth and conversions. It offers predictive segmentation and A/B testing on higher plans, plus SMS as an add-on in some countries. It connects to more than 300 apps, including Shopify, WooCommerce, QuickBooks Online, Salesforce, Canva and Calendly. **Who is Mailchimp for?** Mailchimp fits marketing coordinators, small business owners, ecommerce managers and communications specialists, and other office teams with the same job to do. **Is Mailchimp free?** Mailchimp has a free plan; paid plans add more usage or features. Plans change often, so check the official pricing page before you commit. **What are some alternatives to Mailchimp?** Other AI marketing and social media tools include Klaviyo, MailerLite, Brevo, beehiiv and GetResponse. **Is Mailchimp safe for work data?** Mailchimp says it has SOC 2 reports and ISO 27001 certification, encrypts the app with TLS 1.2 or higher, and is verified under the EU-U.S. Data Privacy Framework. Check your own company’s rules, and use a business plan with training turned off for client data. ## “Listed on Stepthrough” badge Add this badge to the Mailchimp website, press page or docs. It links to this page, so your visitors can see the listing. Copy the HTML ```text Listed on Stepthrough ``` Checked against Mailchimp’s official site on October 20, 2026: [source 1](https://mailchimp.com), [source 2](https://mailchimp.com/about/security/). Spotted something out of date? Email [rbreen@ynteractive.com](mailto:rbreen@ynteractive.com). Listings are free; [submit your AI tool](https://learn.ynteractive.com/content/ai-tools/submit). [The full AI tools directory](https://learn.ynteractive.com/content/ai-tools) · [Marketing & social](https://learn.ynteractive.com/content/ai-tools/marketing-social) · [Tool comparisons](https://learn.ynteractive.com/content/compare)