# Klaviyo: what it does, who it is for and alternatives > Klaviyo: Email and SMS marketing for online stores, with AI segments, predictions and flows. Source: https://learn.ynteractive.com/content/ai-tools/tool/klaviyo · Updated 2026-10-20 · Free from Stepthrough (https://learn.ynteractive.com) Updated October 20, 2026 · By [Robert Breen](https://learn.ynteractive.com/content/about) Email and SMS marketing for online stores, with AI segments, predictions and flows. [Marketing & social](https://learn.ynteractive.com/content/ai-tools/marketing-social) · Free plan Official site: [klaviyo.com](https://www.klaviyo.com) ## What Klaviyo does Klaviyo brings store customer data into unified profiles, then uses it for email, SMS, WhatsApp and push messages. Its Composer agent can audit your flows and forms and build a campaign from a prompt, and a Customer Agent and helpdesk handle support. It connects to Shopify, WooCommerce, BigCommerce and more than 350 other apps, plus a ChatGPT app and Claude connector. ## Who Klaviyo is for - Ecommerce marketers - Marketing managers - Customer service leads - Small business owners ## Key features - Email, SMS, WhatsApp and push campaigns and flows - Composer AI agent that builds campaigns from a prompt - Customer segments and unified customer profiles - Helpdesk and AI Customer Agent - Reviews, web forms and benchmarks ## Privacy and data Lists SOC 2, ISO 27001, ISO 27017 and PCI DSS with annual third-party audits, and offers GDPR and CCPA consent and deletion tools. Source: [Klaviyo’s own page](https://www.klaviyo.com/trust). Before you put client data in, check your company’s AI rules and the plan’s data settings. ## Learn Klaviyo free on Stepthrough - Guide: [Mailchimp alternatives](https://learn.ynteractive.com/content/ai-tools/alternatives/mailchimp) ## Alternatives to Klaviyo Other AI marketing and social media tools in the directory. - [**Buffer**](https://learn.ynteractive.com/content/ai-tools/tool/buffer) Free plan Schedule posts to every major social network, with an AI assistant for ideas and rewrites. Simple analytics. - [**SocialBee**](https://learn.ynteractive.com/content/ai-tools/tool/socialbee) Free trial Plan a week of social posts in one sitting with content categories, AI captions and evergreen recycling. - [**Manychat**](https://learn.ynteractive.com/content/ai-tools/tool/manychat) Free plan Manychat automates Instagram, Facebook and WhatsApp DMs, so comments and messages turn into leads and bookings. It has a free plan. It fits small businesses and creators who get the same questions in direct messages again and again. - [**Olum**](https://learn.ynteractive.com/content/ai-tools/tool/olum) Paid Checks which buyer questions ChatGPT, Claude, Perplexity, Bing and Google's AI answers reply to without naming your business, then drafts fixes such as content and FAQ schema for you to approve. - [**Hootsuite**](https://learn.ynteractive.com/content/ai-tools/tool/hootsuite) Free trial Social media management for teams: scheduling, inbox, listening and AI-written captions. - [**Later**](https://learn.ynteractive.com/content/ai-tools/tool/later) Free trial Visual social scheduling for Instagram, TikTok and more, with AI captions and link-in-bio pages. [All 40 AI marketing and social media tools](https://learn.ynteractive.com/content/ai-tools/marketing-social) ## Frequently asked questions **What is Klaviyo?** Email and SMS marketing for online stores, with AI segments, predictions and flows. Klaviyo brings store customer data into unified profiles, then uses it for email, SMS, WhatsApp and push messages. Its Composer agent can audit your flows and forms and build a campaign from a prompt, and a Customer Agent and helpdesk handle support. It connects to Shopify, WooCommerce, BigCommerce and more than 350 other apps, plus a ChatGPT app and Claude connector. **Who is Klaviyo for?** Klaviyo fits ecommerce marketers, marketing managers, customer service leads and small business owners, and other office teams with the same job to do. **Is Klaviyo free?** Klaviyo has a free plan; paid plans add more usage or features. Plans change often, so check the official pricing page before you commit. **What are some alternatives to Klaviyo?** Other AI marketing and social media tools include Buffer, SocialBee, Manychat, Olum and Hootsuite. **Is Klaviyo safe for work data?** Lists SOC 2, ISO 27001, ISO 27017 and PCI DSS with annual third-party audits, and offers GDPR and CCPA consent and deletion tools. Check your own company’s rules, and use a business plan with training turned off for client data. ## “Listed on Stepthrough” badge Add this badge to the Klaviyo website, press page or docs. It links to this page, so your visitors can see the listing. Copy the HTML ```text Listed on Stepthrough ``` Checked against Klaviyo’s official site on October 20, 2026: [source 1](https://www.klaviyo.com), [source 2](https://www.klaviyo.com/trust). Spotted something out of date? Email [rbreen@ynteractive.com](mailto:rbreen@ynteractive.com). Listings are free; [submit your AI tool](https://learn.ynteractive.com/content/ai-tools/submit). [The full AI tools directory](https://learn.ynteractive.com/content/ai-tools) · [Marketing & social](https://learn.ynteractive.com/content/ai-tools/marketing-social) · [Tool comparisons](https://learn.ynteractive.com/content/compare)