# folk: what it does, who it is for and alternatives > folk: A lightweight CRM for relationships and outreach, with AI that enriches contacts and drafts follow-ups. Source: https://learn.ynteractive.com/content/ai-tools/tool/folk · Updated 2026-10-20 · Free from Stepthrough (https://learn.ynteractive.com) Updated October 20, 2026 · By [Robert Breen](https://learn.ynteractive.com/content/about) A lightweight CRM for relationships and outreach, with AI that enriches contacts and drafts follow-ups. [Sales & CRM](https://learn.ynteractive.com/content/ai-tools/sales-crm) · Free trial Official site: [folk.app](https://www.folk.app) ## What folk does When a new email or interaction comes in, folk's AI can update the contact's sentiment, create tasks and suggest a follow-up. Each contact gets an AI relation summary, and a lead scoring assistant rates leads against your ideal customer profile. Deals move through pipeline stages, and multichannel sequences combine emails, messages and calls with branches if someone replies. ## Who folk is for - Sales reps - Founders - Recruiters - Consultants ## Key features - One-click enrichment to find emails and phone numbers - AI relation summaries and suggested follow-up emails - Lead scoring against your ICP definition - Multichannel sequences with conditional branches - Deal pipelines with stages and next actions - folkX Chrome extension and 30+ integrations ## Privacy and data folk says it has a SOC 2 audit of security, availability and confidentiality controls and processes data in line with GDPR. Source: [folk’s own page](https://www.folk.app). Before you put client data in, check your company’s AI rules and the plan’s data settings. ## Learn folk free on Stepthrough - Guide: [HubSpot alternatives](https://learn.ynteractive.com/content/ai-tools/alternatives/hubspot) ## Alternatives to folk Other AI sales and CRM tools in the directory. - [**HubSpot**](https://learn.ynteractive.com/content/ai-tools/tool/hubspot) Free plan A CRM with marketing, sales and service tools, plus AI that writes emails, summarizes records and scores leads. Free CRM to start. - [**Capsule CRM**](https://learn.ynteractive.com/content/ai-tools/tool/capsule-crm) Free plan A simple CRM for small businesses to track contacts, deals and follow-ups. Pipeline views and task reminders keep nothing slipping. - [**Zoho CRM**](https://learn.ynteractive.com/content/ai-tools/tool/zoho-crm) Free plan An affordable CRM with the Zia AI assistant for predictions, data cleanup and email help. Part of the Zoho suite. - [**Kylon**](https://learn.ynteractive.com/content/ai-tools/tool/kylon) Free trial A shared workspace where your team and AI agents work on company tasks together, such as researching accounts and drafting outreach, with people approving the drafts before anything goes out. - [**Pancake**](https://learn.ynteractive.com/content/ai-tools/tool/pancake) Free trial Runs outbound sales conversations for you from Claude and finds qualified prospects. An alternative to hiring a BDR. - [**Pipedrive**](https://learn.ynteractive.com/content/ai-tools/tool/pipedrive) Free trial A visual sales pipeline CRM with an AI assistant that suggests next steps and writes emails. Easy for small teams. [All 34 AI sales and CRM tools](https://learn.ynteractive.com/content/ai-tools/sales-crm) ## Frequently asked questions **What is folk?** A lightweight CRM for relationships and outreach, with AI that enriches contacts and drafts follow-ups. When a new email or interaction comes in, folk's AI can update the contact's sentiment, create tasks and suggest a follow-up. Each contact gets an AI relation summary, and a lead scoring assistant rates leads against your ideal customer profile. Deals move through pipeline stages, and multichannel sequences combine emails, messages and calls with branches if someone replies. **Who is folk for?** folk fits sales reps, founders, recruiters and consultants, and other office teams with the same job to do. **Is folk free?** folk has a free trial, then it is a paid tool. Plans change often, so check the official pricing page before you commit. **What are some alternatives to folk?** Other AI sales and CRM tools include HubSpot, Capsule CRM, Zoho CRM, Kylon and Pancake. **Is folk safe for work data?** folk says it has a SOC 2 audit of security, availability and confidentiality controls and processes data in line with GDPR. Check your own company’s rules, and use a business plan with training turned off for client data. ## “Listed on Stepthrough” badge Add this badge to the folk website, press page or docs. It links to this page, so your visitors can see the listing. Copy the HTML ```text Listed on Stepthrough ``` Checked against folk’s official site on October 20, 2026: [source 1](https://www.folk.app). Spotted something out of date? Email [rbreen@ynteractive.com](mailto:rbreen@ynteractive.com). Listings are free; [submit your AI tool](https://learn.ynteractive.com/content/ai-tools/submit). [The full AI tools directory](https://learn.ynteractive.com/content/ai-tools) · [Sales & CRM](https://learn.ynteractive.com/content/ai-tools/sales-crm) · [Tool comparisons](https://learn.ynteractive.com/content/compare)