# Figma: what it does, who it is for and alternatives > Figma: Collaborative interface design with AI features that generate layouts and prototypes. Source: https://learn.ynteractive.com/content/ai-tools/tool/figma · Updated 2026-10-20 · Free from Stepthrough (https://learn.ynteractive.com) Updated October 20, 2026 · By [Robert Breen](https://learn.ynteractive.com/content/about) Collaborative interface design with AI features that generate layouts and prototypes. [Design & UI](https://learn.ynteractive.com/content/ai-tools/design-ui) · Free plan · Free lesson Official site: [figma.com](https://www.figma.com) ## What Figma does Figma is a shared canvas where teams design, prototype and present together, with FigJam for whiteboarding and Figma Slides for decks. A built-in agent can generate and remix designs, edit images and make diagrams from a prompt. Figma Make turns ideas into prototypes and web apps, and an MCP server lets outside AI agents read and act on designs. ## Who Figma is for - Product managers - Marketing managers - UX designers - Project managers ## Key features - FigJam whiteboard and Figma Slides presentations in the same workspace - Built-in agent that generates designs, gives feedback and creates diagrams - Figma Make turns prompts and existing designs into prototypes and web apps - Dev Mode translates designs into code for developers - MCP server connects Figma to outside AI tools ## Privacy and data Lists SOC 2 Type 2, ISO/IEC 27001, ISO/IEC 42001 for its AI management system, and FedRAMP authorization. Source: [Figma’s own page](https://www.figma.com/security/). Before you put client data in, check your company’s AI rules and the plan’s data settings. ## Learn Figma free on Stepthrough - Free lesson: [FigJam: Run a Team Brainstorm on One Board and Share It](https://learn.ynteractive.com/content/figjam-team-brainstorm-one-board) (12 min) - Glossary: [FigJam](https://learn.ynteractive.com/content/glossary/figjam) ## Alternatives to Figma Other AI design tools in the directory. For a fuller comparison, see [Figma alternatives](https://learn.ynteractive.com/content/ai-tools/alternatives/figma). - [**Framer**](https://learn.ynteractive.com/content/ai-tools/tool/framer) Free plan *Best for:* Designing and publishing fast, animated websites with AI. Design and publish fast, animated websites, with AI to generate pages and translate. - [**Webflow**](https://learn.ynteractive.com/content/ai-tools/tool/webflow) Free plan *Best for:* A visual website builder for marketing sites, with a CMS. A visual website builder for marketing sites, with a CMS and AI site tools. - [**v0**](https://learn.ynteractive.com/content/ai-tools/tool/v0) Free plan *Best for:* Web apps and interfaces from prompts, wireframes or screenshots. Vercel’s AI builder that turns prompts into web apps and interfaces you can deploy. - [**Canva**](https://learn.ynteractive.com/content/ai-tools/tool/canva) Free plan *Best for:* Social posts, presentations and flyers from templates. Design social posts, presentations, flyers and videos from templates, with Canva AI tools that create and edit designs from a prompt. - [**Adobe Express**](https://learn.ynteractive.com/content/ai-tools/tool/adobe-express) Free plan *Best for:* Quick graphics, flyers and short videos with brand kits. Quick graphics, flyers and short videos with Firefly AI and brand kits. - [**Kittl**](https://learn.ynteractive.com/content/ai-tools/tool/kittl) Free plan Graphic design with AI for logos, labels, merch and social graphics. [All 25 AI design tools](https://learn.ynteractive.com/content/ai-tools/design-ui) ## Frequently asked questions **What is Figma?** Collaborative interface design with AI features that generate layouts and prototypes. Figma is a shared canvas where teams design, prototype and present together, with FigJam for whiteboarding and Figma Slides for decks. A built-in agent can generate and remix designs, edit images and make diagrams from a prompt. Figma Make turns ideas into prototypes and web apps, and an MCP server lets outside AI agents read and act on designs. **Who is Figma for?** Figma fits product managers, marketing managers, UX designers and project managers, and other office teams with the same job to do. **Is Figma free?** Figma has a free plan; paid plans add more usage or features. Plans change often, so check the official pricing page before you commit. **What are some alternatives to Figma?** Other AI design tools include Framer, Webflow, v0, Canva and Adobe Express. **Is Figma safe for work data?** Lists SOC 2 Type 2, ISO/IEC 27001, ISO/IEC 42001 for its AI management system, and FedRAMP authorization. Check your own company’s rules, and use a business plan with training turned off for client data. ## “Listed on Stepthrough” badge Add this badge to the Figma website, press page or docs. It links to this page, so your visitors can see the listing. Copy the HTML ```text Listed on Stepthrough ``` Checked against Figma’s official site on October 20, 2026: [source 1](https://www.figma.com), [source 2](https://www.figma.com/ai/), [source 3](https://www.figma.com/security/). Spotted something out of date? Email [rbreen@ynteractive.com](mailto:rbreen@ynteractive.com). Listings are free; [submit your AI tool](https://learn.ynteractive.com/content/ai-tools/submit). [The full AI tools directory](https://learn.ynteractive.com/content/ai-tools) · [Design & UI](https://learn.ynteractive.com/content/ai-tools/design-ui) · [Tool comparisons](https://learn.ynteractive.com/content/compare)