# Apollo.io: what it does, who it is for and alternatives

> Apollo.io: A B2B contact database with sequencing and AI research for prospecting. Find leads and email them from one place.

Source: https://learn.ynteractive.com/content/ai-tools/tool/apollo-io · Updated 2026-10-20 · Free from Stepthrough (https://learn.ynteractive.com)

Updated October 20, 2026 · By [Robert Breen](https://learn.ynteractive.com/content/about)

A B2B contact database with sequencing and AI research for prospecting. Find leads and email them from one place.

[Sales & CRM](https://learn.ynteractive.com/content/ai-tools/sales-crm) · Free plan

Official site: [apollo.io](https://www.apollo.io)

## What Apollo.io does

Apollo lets you search a database of 240M+ contacts and 30M+ companies to build lead lists, then enrich records so they are more complete. Its AI agents can research accounts, write outreach, follow up and book meetings. A parallel dialer handles calls, and deliverability tools such as domain warming keep emails out of spam. It also works inside your CRM, Gmail and browser.

## Who Apollo.io is for

- Sales reps
- Sales development reps
- Recruiters
- Marketers

## Key features

- B2B database of 240M+ contacts and 30M+ accounts
- AI agents that research accounts, write outreach and book meetings
- Waterfall enrichment for more complete records
- Parallel dialer for calling
- Deliverability tools: domain warming, inbox rotation, reputation monitoring
- Chrome extension and 200+ integrations

## Privacy and data

States SOC 2 Type II and ISO 27001 certifications and lists GDPR and CCPA compliance; people can opt out and have their profile removed through its Privacy Center. Source: [Apollo.io’s own page](https://www.apollo.io/company/privacy-center). Before you put client data in, check your company’s AI rules and the plan’s data settings.

## Learn Apollo.io free on Stepthrough

- Glossary: [Apollo.io](https://learn.ynteractive.com/content/glossary/apollo-io)

## Alternatives to Apollo.io

Other AI sales and CRM tools in the directory. For a fuller comparison, see [Apollo.io alternatives](https://learn.ynteractive.com/content/ai-tools/alternatives/apollo-io).

- [**Lusha**](https://learn.ynteractive.com/content/ai-tools/tool/lusha) Free plan
  *Best for:* B2B contact and company data with a Chrome extension and CRM sync. B2B contact and company data for prospecting, with a browser extension and CRM sync.
- [**Clay**](https://learn.ynteractive.com/content/ai-tools/tool/clay) Free plan
  *Best for:* Enriching lead lists from 150+ data sources with AI research. Enrich lead lists from 150+ data sources and research accounts with AI agents. Builds highly personalized outreach.
- [**Seamless.AI**](https://learn.ynteractive.com/content/ai-tools/tool/seamless-ai) Free plan
  *Best for:* Real-time email and phone lookup from LinkedIn. Finds verified emails and phone numbers for prospects in real time. Chrome extension for LinkedIn.
- [**Snov.io**](https://learn.ynteractive.com/content/ai-tools/tool/snov-io) Free plan
  *Best for:* Email finding, verification and email plus LinkedIn campaigns. Finds leads, enriches them with verified emails and phone numbers and automates cold email and LinkedIn campaigns. Has a free plan that renews monthly with a small credit allowance.
- [**Hunter**](https://learn.ynteractive.com/content/ai-tools/tool/hunter) Free plan
  *Best for:* Finding and verifying work emails for a company. Find and verify professional email addresses for a company or person. Includes simple cold-email campaigns.
- [**Kylon**](https://learn.ynteractive.com/content/ai-tools/tool/kylon) Free trial
  *Best for:* AI agents that research accounts and draft outreach for review. A shared workspace where your team and AI agents work on company tasks together, such as researching accounts and drafting outreach, with people approving the drafts before anything goes out.

[All 34 AI sales and CRM tools](https://learn.ynteractive.com/content/ai-tools/sales-crm)

## Frequently asked questions

**What is Apollo.io?**

A B2B contact database with sequencing and AI research for prospecting. Find leads and email them from one place. Apollo lets you search a database of 240M+ contacts and 30M+ companies to build lead lists, then enrich records so they are more complete. Its AI agents can research accounts, write outreach, follow up and book meetings. A parallel dialer handles calls, and deliverability tools such as domain warming keep emails out of spam. It also works inside your CRM, Gmail and browser.

**Who is Apollo.io for?**

Apollo.io fits sales reps, sales development reps, recruiters and marketers, and other office teams with the same job to do.

**Is Apollo.io free?**

Apollo.io has a free plan; paid plans add more usage or features. Plans change often, so check the official pricing page before you commit.

**What are some alternatives to Apollo.io?**

Other AI sales and CRM tools include Lusha, Clay, Seamless.AI, Snov.io and Hunter.

**Is Apollo.io safe for work data?**

States SOC 2 Type II and ISO 27001 certifications and lists GDPR and CCPA compliance; people can opt out and have their profile removed through its Privacy Center. Check your own company’s rules, and use a business plan with training turned off for client data.

## “Listed on Stepthrough” badge

Add this badge to the Apollo.io website, press page or docs. It links to this page, so your visitors can see the listing.

Copy the HTML

```text
<a href="https://learn.ynteractive.com/content/ai-tools/tool/apollo-io" title="Apollo.io is listed on Stepthrough"><img src="https://learn.ynteractive.com/badges/listed-on-stepthrough.svg" alt="Listed on Stepthrough" width="200" height="54" /></a>
```

Checked against Apollo.io’s official site on October 20, 2026: [source 1](https://www.apollo.io), [source 2](https://www.apollo.io/company/privacy-center). Spotted something out of date? Email [rbreen@ynteractive.com](mailto:rbreen@ynteractive.com). Listings are free; [submit your AI tool](https://learn.ynteractive.com/content/ai-tools/submit).

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